NAB Show 2024: Impressions from the show floor

NAB 2024 has well and truly kicked off now and Chris and David discuss the different topics that seem to be front and centre on the booths this year.

Unsurprisingly, Artificial Intelligence (AI) seems to be the driving force when it comes to transformative advancements in workflow integration across diverse industries. Companies are utilizing AI's capabilities to streamline processes to enhance their efficiency and creativity.

After evolving into a more mature and immersive technology, virtual production emerges as another key theme at the show. Chris and David mention how they have seen bigger booths using cameras, lights, and screens, all operating seamlessly in real time. This integration revolutionizes the creative landscape, empowering professionals and enthusiasts alike to explore virtual production after being more accessible to everyone.

When it comes to resolution, 8K technology stands out with its inspiring advancements. Blackmagic makes waves with the introduction of the URSA 12K camera, setting unprecedented standards in image capture capabilities. Meanwhile, ASUS unveils the world's inaugural 8K Mini LED professional reference monitor, renowned for its unmatched clarity and precision. Creative Solutions introduces quantum technology, making high-quality displays accessible at an unprecedented price point, marking a significant milestone in display innovation.