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Adobe has unveiled a multi-year strategic partnership with generative AI video developer Runway.
Under the terms of the new deal, Adobe will be Runway’s preferred API creativity partner. This means Adobe can provide its customers with early access to Runway’s latest models. This starts as of now and thus includes Runway’s new Gen-4.5, which is now available for a limited time exclusively in Adobe Firefly.
For the future, the two companies will collaborate to develop new AI innovations that will be available exclusively in Adobe applications, starting with Adobe Firefly. They also state they will work directly with independent filmmakers, major studios, and others to co-develop new video capabilities that will then sit at the heart of Adobe tools.
Runway Gen-4.5
In Firefly, creators can already work with Adobe’s commercially safe Firefly models, as well as an expanding ecosystem of industry-leading partner models. As well as Runway, these include models from Black Forest Labs, ElevenLabs, Google, Luma AI, OpenAI and Topaz Labs. Adobe's reasoning has always been that different models have different strengths and weaknesses, and giving users as much choice as possible is going to be good for the long-term growth of the platform.
The Runway deal doesn't affect the breadth of these relationships, and more are liable to be added in the future. What it does mean is that Firefly users can get ahead of the curve and, for example, can access Runway’s new Gen-4.5 model now ahead of its broader public release.
Runway claims that 4.5 is a generational leap over previous models, not least in the thorny question of temporal consistency, as well as providing genuine cinematic quality output. Motion quality, prompt-adherence, and multi-element scenes have all been boosted.
Those on a Firefly Pro plan will have access to unlimited generations to test that until destruction until December 22. And, of course, they can then take their generations into Adobe Premiere, After Effects, and other Creative Cloud applications for further control and refinement.
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