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As we move into the business end of the Trump tariffs and prices start to rise in the US, we will list the main ones we hear about here, alongside associated news, and update it as the summer and the chaos winds on.
May 19
Price increases on Sony gear in the US have been confirmed. A measure of where we are with all this is that a range of increases on cameras, lenses and accessories that averages around the 20% mark is seen as moderate. The company has manufacturing facilities dotted across Asia, so presumably will be trying to move production of some of those products hit with a 33% increase from China to countries with a lower US tariff such as Japan or Thailand.
Not everywhere and everything is seeing price bumps: Photo Rumors has an extensive list.
May 15
Leica reverses course on its price rises following the 90-day truce. As plenty of people in multiple industries start experiencing something akin to whiplash, the company says that from the 19th the D-Lux 8 will be down to $1915 and the Lux Camera Grip will drop to $395. Both products are made in China. Both are still approximately 20% higher then their launch price.
May 14
Sony's latest financials predict a $682 million shortfall due to the tariffs, knocking back a projected $705 million increase in operating income to a mere $23 million.
May 12
Tariffs imposed by both the US and China will be coming down by 115% in a 90-day pause in tradewar hostilities that starts May 14. This makes the new tariff on Chinese goods entering the USA now 30% (the blanket 10% imposed on everyone plus a special 20% extra for its role in fentanyl imports which is on its own track). No word yet on how this will affect the price rises already announced, that's all down to individual companies, but we'd hope to see reductions fairly swiftly.
May 10
Ahead of a meeting between US and Chinese trade officials this weekend, Trump has been on Truth Social saying that an 80% tariff on Chinese goods seems 'about right'. This is, of course, far less than the 145% currently mooted, but still more than the majority of price increases we've seen so far.
May 8
We've just today written about the SmallHD Ultra 10 monitor. That was announced in September at a price of $3999, but the intervening months have seen that rise to $4499 on actual release.
May 7
The Panasonic Lumix ZS99 was given a US list price of $499 when it was launched in December. That is now showing as $699. Panasonic is not stating that this is because of tariffs, but the launch price does not look to have been altered in other countries.
May 6
“Thank you for your continued support and trust in Sigma. We are sorry to inform you of an upcoming pricing adjustment to our products, effective June 2, 2025,” wrote Mark Amir-Hamzeh, Sigma America President online. “Due to the recent implementation of government-imposed tariffs, our costs at Sigma America have increased substantially. We have made every effort to absorb these added expenses, but the sustained impact of the tariffs now necessitates a price increase to ensure we can continue delivering the quality and service you expect.”
The new pricing will apply to all new orders, plus any unfulfilled items in existing orders. No word yet on what the actual increase will be.
May 2
DJI has been steadily increasing the price of its Osmo Pocket 3. A month ago it cost $519, while the most recent hike (the third) took it up to $799, a 54% increase all in all.
April 28
Canon confirmed that prices would have to rise during a Q&A following its 2025 first-quarter financial results. “We have notified major dealers that we will raise prices and are in the process of estimating the timing and amount of the increase,” the report reads. Its latest lens, the RF 75-300mm f/4-5.6, was announced globally everywhere apart from the US. Tariffs weren’t officially given as the reason for this, but it would be an interesting coincidence if it was anything else.
April 25
Leica has raised its prices in both the USA and Canada, partly it seems because it doesn’t have a separate Canadian operation and everything there is supplied via the USA. The Leica D-Lux 8 has just jumped in price from $1595 to $2790, while other kit (presumably made in Germany) has seen rises closer to 10%. The degree of rise very much depends on what you are buying.
April 21
Fujifilm has confirmed that it is pausing the shipments of some products to the USA. Some cameras are listed as out of stock or temporarily unavailable at some resellers as a result. “In the U.S. market, we have temporarily suspended orders for some digital camera products in order to assess various changes including tariffs, and their impact as cost-increasing factors. As a result, we are currently not accepting new pre-orders for the X100VI, GFX100RF, and X-M5 (Black) models,” a Fujifilm North America Corporation spokesperson told PetaPixel.
April 16
Blackmagic Design was the first company to publicly raise its prices and the slight chaos surrounding the pricing of its new PYXIS 12K camera reflected the situation at the start of April. The camera was announced with a pre-order price of $4995 on Friday, which then jumped to $6595 on Monday, and then settled back to $5495 on Tuesday where it has remained ever since. It was a wild ride. Perhaps more consequentially, the company also paused plans to open a production line in Dallas, Texas, citing the increased tariffs on essential components now making it uneconomical.
Tags: Production Tariffs
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