Strada to make first public appearance

The Strada startup, launched by brothers Michael and Peter Cioni 10 months ago, will showcase its brand new AI-powered workflow tech for the first time at NAB 2024.

Strada will be exhibiting at its first NAB Show in a dedicated showcase at the Atlas Lens Co. booth (C5539). The company says that the entire Strada team, including founders Michael and Peter Cioni, will be on-site to provide attendees with a live demo of the AI-powered workflow technology platform and allow them to test out Strada’s capabilities firsthand. This will be the first time audiences will have an up-close look at the technology.

Visitors to Strada’s NAB showcase will have the chance to test out features, including:

Transfer: Out of the box, Strada connects Dropbox, Google Drive and Frame.io, allowing users to access and modify their media within a single GUI, as well as transfer between these destinations. More integrations are to come too. 

Transcode: Export metadata-rich files for editing and distribution via an intuitive interface. 

Transcribe/Translate: Automatically create searchable captions in more than 100 languages. 

Tag/Analyze: Automatically tag objects, people, locations, and emotions for advanced search and filtering. 

“The post-production community has been facing many of the same problems for decades–problems I myself am all too familiar with as a creator and advisor to other creative professionals. So we set out to build a solution,” comments Michael Cioni, co-founder and CEO of Strada. “No other tool or technology on the market does what Strada can do. It automates tedious and repetitive tasks, improves search, increases delivery speeds, and saves time and money, all of which allow creators in any market segment to significantly up-level the quality of their content. We’re so excited to give NAB attendees the first look at the future of workflow automation.”