Looks like there’s a new firmware update to the Atomos Shogun coming at the end of the month which, amongst other things, will add Avid DNxHR 4K recording, playback, play-out and editing.
Atomos also confirmed that DNxHD recording, 3D LUTs and 4KUHD to HD Down Convert will also be included in the free firmware update. But the headline is undoubtedly the ability to allow users to work inside an Avid ecosystem in anything from proxy res to mastering-quality 4K.
This is a fairly big deal. You can read more of what Atomos CEO, Jeromy Young, has to say after the break, but this is the money quote: “With this announcement we are the only brand to have a 4K solution for Apple, Adobe and Avid workflows for video capture directly from the sensor of Sony, Panasonic, Canon and Nikon cameras.”
Which isn't bad going at all. To celebrate, the company has also created a rather nice new 4K showreel for BVE which you can see below.
Full release over the page...
Atomos Announce World's First Avid DNxHR 4K Recording in the Shogun, shipping February
At BVE 2015, Atomos showcase 4 exciting new Shogun features, including a BVE exclusive world first, released for free to existing and new users of Shogun for the end of February 2015.
Melbourne, Australia – 24th February, 2015: BVE 2015 exclusive, Atomos announce the implementation of Avid DNxHR 4K recording, playback, play-out and editing for the highly acclaimed Shogun. Atomos also confirm that DNxHD recording, 3D LUTs and 4KUHD to HD Down Convert will additionally be included in the free firmware update at the end of February 2015. Atomos is the "keystone" brand in the 4K mass market, bridging the camera world & Post Production world by integrating functionality that streamlines Post Production directly at the point of capture.
"Shogun is already the perfect partner for the exceptional Japanese 4K cameras. With this announcement we are the only brand to have a 4K solution for Apple, Adobe and Avid workflows for video capture directly from the sensor of Sony, Panasonic, Canon and Nikon cameras." said Jeromy Young CEO and co-founder of Atomos. "We are driving 4K content pick up for the 4K hungry world and Post Production professionals are demanding Shogun on set because we deliver a real solution. We are the only Monitor Recorder with 10-bit 4K HDMI recording, the only Monitor Recorder with Microsoft's ExFAT recording beyond a 4GB size limit and now the only Monitor Recorder with recording options for Apple, Adobe and Avid."
Atomos is already one of the fastest growing companies in Pro Video and with Shogun sales fast approaching 10,000 units in the field this trend is set to continue in 2015. The reason for the success is a unique combination of cutting edge technology, an intuitive user interface and an open standards approach that together creates a faster, higher quality and more affordable end to end production schedule for end users. Perhaps the most exciting result for Atomos however is the creativity we see that Shogun unleashes for our end users – as seen in the latest show reel we created for BVE (https://vimeo.com/120444933)
The impressive Shogun has a long list of world firsts in the 4K/HD Monitor/Recorder space including first with 12G SDI & 4K HDMI connections, first with SDI to HDMI & HDMI to SDI conversion, first with pro monitor pixel density in excess of 300ppi and the first with balanced XLR audio in/out. By adding DNxHR to this list, filmmaking creatives can now work inside an AVID framework with a greater range of resolutions from lightweight yet highly detailed proxies, to mastering-quality HD or 4K. Additionally, since DNxHR is backward compatible with DNxHD you can mix both types of media on the same timeline.