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SmallRig has two products on show at NAB: the SmallRig x Caleb Pike mini V Mount Battery and the SmallRig x Andyax Creator Tool Kit.
SmallRig says it excels at "fast manufacturing," delivering 1.6 new products daily and iterating 300-400 annually, with a commercial cycle from development to market as fast as 45 days.
By our reckoning that means it’s behind the curve for a four-day show with only two new products to talk about. But, given that it’s also establishing a couple of philanthropic initiatives, the SmallRig Awards and the Visual Development Philanthropic Fund, we’ll let it off.
The SmallRig X Caleb Pike Mini V Mount Battery is a highly integrated mini V mount battery designed for versatility and portability. With fast charging capabilities and multiple interfaces, it’s billed as providing reliable power for various devices, ensuring smooth operation in diverse environments.
It provides a 212W capacity and 140W of PD 3.1. With bi-direction PD Rapid Charging, it is fully charged in 2 hours. Price is $439.
And the SmallRig x Andyax Creator Tool Kit is “the ultimate outdoor shooting tool kit”, reckons the company. It features a modular design for flexible organization and waterproof, drop-resistant construction for equipment safety. This comprehensive kit meets the specific needs of content creators, enhancing efficiency on the set.
Elsewhere, the company reckons that the SmallRig Awards is the world's first philanthropic imaging award initiated by an imaging scene product brand. Add this to its new Visual Development Philanthropic Fund, SmallRig says these initiatives aim to back visual storytellers dedicated to social change, offering both recognition and financial support for positive projects. More at www.smallrig.com.
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