Adobe MAX 2026 heads back to Miami Beach November 10-12

Adobe MAX returns to Miami Beach from November 10 to 12, and after a run of high-profile announcements since the summer, the video and audio tools are going to be ones to watch.

Adobe MAX 2026 runs November 10 to 12 at the Miami Beach Convention Center, with pre-conference courses on November 8 and 9. The show last visited Miami Beach in 2024, before moving to Los Angeles for 2025. Happily for those unable to get there, the event also offers an online option, so remote viewers can follow the main events. Check the dedicated Adobe MAX site for details.

All times Eastern below.

Keynotes and Sneaks

The Opening Keynote is scheduled for Tuesday, November 10, from 9 to 11 am, with the Inspiration Keynote following on Wednesday from 10 to 11:30 am. Last year’s opener ran to three hours, so the shorter schedule is worth noting. Sneaks, Adobe’s extremely popular look at experimental tools that may or may not reach Creative Cloud in the fullness of time, takes place on Wednesday from 5:30 to 7 pm and is hosted this year by Terry Crews. Here’s a report on the 2025 Sneaks.

What to expect from the video tools

Adobe has been busy ahead of the show. At IBC in September, it introduced a Generative Media Tool for Premiere that fills timeline gaps with generated clips, a public beta of AI Assistant in After Effects, and a set of AI audio tools for separating sound sources and splitting overlapping dialogue. Adobe also said recently that it is bringing NVIDIA’s RTX Spark superchip to Photoshop, Premiere, and Substance 3D, which it says will deliver up to 2x faster AI processing.

There’s likely to be more announced too. Adobe always goes slightly dark between IBC and MAX while it preps some big announcements for the show. We’ll have all the stories here as they break.

Video and audio sessions to watch

The session catalog is a busy one. It’s not easy to pick highlights out, but the Video, Audio, and Motion track features a Premiere Color Mode introduction from Adobe’s Jason Druss, an audio design session for editors from film editor Vinnie Hobbs, and an After Effects motion design session from Nol Honig. The Accelerating Creativity with AI track includes a hands-on Firefly lab for building a short animation from storyboard to audio.

Speakers and sponsors

Featured speakers include Terry Crews, viral filmmaker Drex Lee, writer/director Omar S. Kamara, and YouTube storytelling strategist Hayden Hillier-Smith.

It’s not all Adobe either. Plenty of other companies get involved. Diamond sponsors are AMD, CDW, Cognizant Moment, Deloitte Digital, Google Cloud, Logitech, NVIDIA, Omnicom, and Snapdragon. Platinum sponsors include Fujifilm, HP, LucidLink, MSI, and Samsung. Fujifilm is promoting Frame.io Camera to Cloud integration on its X Series and GFX cameras.

Worth a visit…

Eddie AI is at booth 418, where it says it will show version 4 of its rough-cut editing tool, which it publicly debuted at IBC. It’s gone down well with many people, even those skeptical of AI involvement in the creative process, partly because it does so well at shouldering the donkey work from the process.

LucidLink has two sessions on Tuesday, November 10: an in-person talk at 12:45 pm ET on scaling creative production, and a virtual session at 2:30 pm ET on AI workflows.

ASUS is presenting a Creative Park talk, “Mastering Your HDR Workflow: Adobe Premiere Meets ASUS ProArt,” on Tuesday, November 10, from 3:45 to 4:15 pm ET. Adobe’s own Jason Druss will cover where HDR color workflows stand today, how Color Mode in Premiere fits into an HDR pipeline, and how display and AI-powered compute choices affect accurate results.

There are over 200 sessions and labs across seven content tracks, though, and last year the event attracted more than 150 exhibitors and over 10,000 attendees. There’s a lot to cover and likely we will be expanding this list as the show draws closer.