Black Friday 2025: The Best Camera, Video, Lighting Deals, and More

Black Friday 2025 is here, and with it serious savings on cameras, lighting, editing systems, and creator tech.

It's that time of the year again. Black Friday 2025 is here and we’re tracking the best deals across brands and categories. This post will be updated regularly through Cyber Monday, and even a bit beyond if the discounting continues.

Last updated 28 November, 2025. New additions: Angelbird, Blazar, Canon, Kinefinity, Smallrig, Nikon

Adobe reckons that US online sales alone will hit $253 billion this holiday season, with Cyber Monday being the biggest online shopping day of the season — and year — and the single day when you are expected to see the steepest discounts in any electronic equipment. It's forecasting a 28% peak discount on electronic items, slightly below the 30.1% we saw in 2024. So think of that number as your target to pull the trigger on a purchase.

The Big Resellers

All the main resellers have absolutely massive deals in place. Where possible, we'll split the best ones out and reference them in the appropriate category below, but given the sheer volume of goods, the shifting, limited-time offers they often retail for, and the bundles available to them, it's not always possible to keep track of everything.

It's worth cross-referencing any individual deals with them though, as canny shoppers can often pick up loyalty points, take advantage of free or expedited shipping, and more. 

Adorama Holiday Sale | B&H Early Bird Holiday Deals | CVP Black Friday Early Deals | Wex Photo Camera Deals

For anything at the prosumer level, it's always worthwhile to see what the likes of Amazon are offering too (though check out our article Beware the Amazon Prime Day Fake Deals: How to Spot Genuine Bargains in 2025 to make sure you're getting a genuine bargain there — it can all have a Wild West flavor about it). 

Best Black Friday 2025 Camera Deals — Blackmagic, Canon, Kinefinity, Nikon

Available via its webstore and participating channel partners worldwide, Blackmagic has some deep discounts available on a range of its kit. The 30% off category includes the Blackmagic PYXIS 6K, PYXIS 6K EF, and Blackmagic PYXIS 6K PL; you can find 25% off the Blackmagic Pocket Cinema Camera 6K G2, the Blackmagic Pocket Cinema Camera 6K Pro, and the Blackmagic Cinema Camera 6K. And 20% off the  Blackmagic PYXIS Monitor, Blackmagic PYXIS Monitor Kit, and Blackmagic PYXIS Monitor EVF Kit. That translates into being able to pick up a PYXIS 6K for $2305, which definitely qualifies as a Black Friday bargain.

Most of the mirrorless camera manufacturers route their Black Friday deals via resellers. Canon is one of the happy exceptions to this, and you can get good discounts direct from the source. That includes $1300 off an EOS C70 body down at $3499, $300 off various PTZ cameras, and a cracking $4150 off a refurbished EF 200-400mm f/4L IS USM Extender 1.4X. There was a refurbished RF1200mm F8 L IS USM on sale for $13,999, but thag's already been snapped up.

Kinefinity has shaved 10% off almost everything, and has extra discounts on some camera kit. Some of these are pretty impressive, with up to $3000 off new cameras such as the MAVO Edge 6K Body, which is down to $6999, and up to $4400 off what it refers to as 'battle-tested' units. These have been fully refurbished, and allow you to pick up a MAVO Edge 8K for $7999.

Nikon runs its own sale too. You can get $800 off a Z8 body ($3499), $700 off a Z9 body ($5199), and $600 off a Z6III body ($2099). There are some fairly hefty bundle and individual lens deals worth checking out too.

For anything from the likes of Fujifilm, Panasonic, and Sony, your best bet is to head to the big sites. There are definite bargains to be had this year, such as the Panasonic Lumix S9 with 28-200mm f4-7.1 lens at B&H for $1497, down from $2250, or a Sony a7 IV at the same company for $1998. There will also be Canon and Nikon models at these sites too.

Once more, do shop around and compare prices before you buy — ideally against other retailers and over the course of the year too. The UK's Consumer associate reckons that around four in 10 deals are cheaper at other times of the year than on Black Friday.

Best Black Friday 2025 Lenses and Optics Deals — Atlas, Blazar, DZOFilm, SIRUI, Viltrox

Atlas Lens Co. will be offering up to 75% off Certified Pre-Owned lenses, accessories, and merchandise. "Tell us the lenses you need, and we'll find you the best deal we have to offer," says the company. The Orion Series, Orion Silver Edition Series, and the Mercury Series* are all available and have been refreshed to original factory specifications, backed by a one-year warranty. More info here.

Some impressive discounting on display over at the Blazar online shop. The Remus 1.5x Full Frame Anamorphic 4 Lens Set 33/50/65/100mm (PL) falls a whopping $1000 from $3799 to $2799, and there's up to $400 off individual lenses. Offers end December 1.

DZOFilm has kicked off what it refers to as its Black Friday presale. Plenty of decent offers here, with savings up to 40% and the links directing you to reseller partners round the globe. Pick up a Pavo Anamorphic for $1000 off at $3399, for example. There are multiple waves to this sale as well as online giveaways throughout the month. The second wave has just kicked off with a bunch of co-branded kit sets put together with other manufacturers.

They make tripods and other things as well, but we're going to stick SIRUI in here as it's made some proper waves with its budget-friendly lens offerings in recent years. Its Black Friday sale promises steep discounts, as well as additional bonuses for orders over a certain amount, peaking with 12% for anything over $3000. Standout offer we've seen so far is the Venus Full-Frame Anamorphic Lens series down to $499 per lens; that's 71% off its retail $1499.

Viltrox is another manufacturer with its fingers in many pies but being mainly known for lenses. Its Black Friday sale is an admirably simple 20% off everything sitewide until December 1, including its Air, EVO, Pro, LAB, and DL series of lenses, monitors, vintage flashes and more.

Best Black Friday 2025 Drones & Gimbals Deals — DJI

We've put drones and gimbals together for this listing as they often use the same stabilizing technologies. No surprise then to see that DJI has a wide range of deals across pretty much its whole catalogue. As far as drones go, that seems to represent and average of 20% off the cost of the models in the sale. That means you can pick up the DJI Mini 4 Pro (DJI RC-N2) for £519 instead of £689 and the DJI Neo for £143 rather than £169. As for US prices, we haven't managed to unravel that particular Gordian knot just yet

Best Black Friday 2025 Action Camera Deals — DJI

We rate the new DJI Osmo Action 6 rather highly, but if you fancy stepping back a generation you can pick up a very fine deal on the previous generation, which is down to £249 from £329. Step back two generations and you can find the still decent Action 4 for a mere £165. Plenty more bargains on their site though it seems the US is losing out this year (unless, of course, you know differently).

Best Black Friday 2025 Post & VFX Deals — Adobe, FXPHD Training, Imagine Products

November 13: One of those B&H deals we talked about at the top of the article sees Adobe Creative Cloud Pro being offered to US customers for a year at 50% off. That's the entire collection of 20+ applications for $389. We expect a similar offer to be on the table from Adobe directly too, but perhaps not until next week.

Warren Eagles has a Black Friday sale on his excellent DaVinci Resolve FXPHD training videos. Head here for more details and see below.

Now through the end of November, trade in any perpetual ShotPut Pro license and get ShotPut Studio with 12 months of updates for just $100 from Imagine Products. Prefer to keep both? Save $50 on a new ShotPut Studio license, no trade-in required. Email support@imagineproducts.com to get started.

Best Black Friday 2025 Storage & Battery Deals — Angelbird

Some seasonal bundles from Angelbird are knocking a considerable amount off the price of its high-end and well-regarded storage. The Performance Card Reader + CFexpress v4 Type B 1 TB + Solid Flex Cable 32cm bundle is down from €735 to €572, the Card Reader PKT + CFexpress 2.0 Type A 330 GB + Solid Flex Cable 32cm bundle falls to €339 from €443, and the Card Reader PKT + SD V60 128 GB + Solid Flex Cable 32cm bundle can be yours for just #169 as opposed to the usual €232.

Plenty of discounts over at Core SWX, up to 45% in fact. Over 20 items are in this year's sale, with that eye-catching discount on the Helix Max 360 Series down to $539 from $975.

Best Black Friday 2025 Streaming Deals — YoloLiv

Up to $300 and 30% off on YoloLiv streaming kit at its official store and elsewhere. YoloBox Instream, the first (and so far as we know still the only) all-in-one multicam vertical live streaming studio to TikTok & Instagram falls $300 to $699; the 4 HDMI input and NDI|HX YoloBox Ultra drops to $1299; and the YoloBox Extreme with its 8 HDMI inputs, 6 NDI sources, true 4K streaming, and ISO recording now comes in at $1899. YoloCast & Network Bonding plans are on sale too.

Best Black Friday 2025 Monitors, Recorders, and Wireless Deals — Accsoon, Atomos, SmallHD, Teradek

Accsoon's sale is longer than many, running all the way through to January 5. Leading the lineup is the CineView Master 4K, now available at $799 (originally $849). Its standalone Transmitter (TX) and Receiver (RX) also drop to $419 each (from $445). Creators looking for a compact mobile solution can enjoy 20% off the SeeMo 4K and SeeMo 4K for Android, both available for $119 (down from $149). All available from your local Accsoon stockist.

Plenty of discounts over at Atomos with what looks like a decent 20% off rather a lot of its range. That includes new releases as well, so you can pick up the Ninja TX GO 5″ Monitor-Recorder + Creator Accessory Kit for HDI cameras for $799 as compared to its usual $988, and the StudioSonic Shotgun Microphone for $249 instead of $349. You can even pick up a refurbished Shogun Ultra + Antenna Set for half price, whcih translates as a mere $599.

Up to 30% savings with SmallHD, which seems to have discounts over most of its range. That means some impressive savings at the top end, its Ultra 7 Bolt 6 TX + Color Option dropping from $4399 to $3999, for instance, or a whopping $3000 off its Quantum 32 reference monitor which you can now pick up for $10,499. On-cmera monitors are cheaper too, with the 1800 nit Full HD Cine 7 at $1699 instead of its usual $2299 a bit of an eye-catcher.

Teradek’s Black Friday Sale has exclusive deals on the company's most popular wireless video systems, transmitters, receivers, and camera streaming gear. There are some impressive savings here, with 30% regularly seen. That means, for example, you can get a Bolt 6 XT set for $6999 as opposed to the normal $10,490, and the CTRL.5 hand unit is down to $3749.

Best Black Friday 2025 Camera Accessories Deals — Smallrig, Tilta, Wooden Camera

Smallrig is happy enough with its Black Friday sale that it made a video about it. Have to say we didn't have much luck getting to their site to check them out, so best start off with a look at its Amazon.com store. It does promise up to 30% off, though, so if you're in the market for something like the SmallRig x Potato Jet TRIBEX SE tripod for $319, it's worth checking out.

Tilta has up to 70% off a dizzying range of kit, and is backing that up with time-limited bundles with free gifts, a free portable charging station with any purchases over $399, free shipping on orders over $99 (US) and $199 (international), and triple rewards points. Get yourself a Boulder 36“ Camera Cart Indie Kit, get a free fluid head, that sort of thing.

The Wooden Camera Black Friday sale collection features limited-time discounts on camera cages, handles, plates, power solutions, and mounting gear, all of which have been precision-built for reliability on set. As you would expect from the company there are sale items that cover the whole range of the spectrum, from 32% off the D-Box and B-Box Accessory Bundle for Sony BURANO that brings it down to $1299 to the 83% discount that will greet you if you buy the NATO Lock GoPro (Clamp Only) for $10. Yes, that was $59 pre-sale...

Best Black Friday 2025 Audio Deals — Polyverse, RØDE

Polyverse Music's Black Friday sale starts on November 18. All plugins will be available at various prices, with up to 55% off. The Filterverse multi-effect plugin will be $99 instead of $149; the Manipulator popular pitch-shifting plugin will be $99 instead of $149; and the Polyverse Bundle Deal is the biggest discount of them all at $299 instead of $694, saving $395. There is also a Comet Flash sale for 48 hours starting November 18 at 10 AM PST, with a massive price drop from $149 to $29, saving $120. More here.

RØDE brings everyone something a little different with Bright Friday. "The campaign highlights RØDE’s rapidly expanding range of coloured variants across popular product lines, alongside new launches and a series of exclusive offers designed to deliver standout value for creators," says the company. This year’s limited-time offers give customers a free colour-matching accessory with the purchase of select RØDE products and include a free Interview GO with every Wireless GO (Gen 3) purchase,and a free WS14 windshield with every PodMic USB and PSA1+ purchase.

But wait, there's more...

Bookmark this page and check back regularly as new Black Friday and Cyber Monday offers roll out across the creator ecosystem. From mirrorless cameras to monitor-recorders, from lighting kits to post-production workstations, we aim to curate the most relevant deals for video professionals. And we're putting it mostly all in one place so you don't have dozens and dozens of Black Friday posts clogging up the site.

🟢 Got a tip on a standout discount?
Email editor@redsharknews.com. We’ll feature notable finds in our regular updates.