Yamaha plans to buy Disguise as it pushes beyond instruments and audio

Yamaha Corporation has decided to acquire virtual production specialist Disguise. Terms are undisclosed, and Disguise keeps its brand intact.

Yamaha Corporation has decided to acquire Disguise, which has been busy over the past few years establishing an excellent reputation in virtual production and live events, touching everything from tours by Taylor Swift and Bad Bunny to films such as Project Hail Mary.

The company has won two Emmy Awards and has been owned by Carlyle for more than five years. Over the past decade, under CEO Fernando Küfer, it has grown from a media server specialist for concert touring into a platform spanning software, hardware, and creative and technical services.

Everything we know is fairly corporate at this point. A statement says that the acquisition is part of Yamaha’s strategy to grow beyond musical instruments and audio equipment. The combined company will expand into software and services for live entertainment, sports, and venues, cross-sell both portfolios, and develop more integrated solutions.

The Disguise brand and its customer and partner relationships will be preserved, and Disguise will become a new pillar alongside Yamaha’s existing business. Customers and partners will continue to work with the same Disguise teams.

More news on the combined roadmap will follow in 2027. No terms have been disclosed.