Micron discontinues Lexar media cards

Written by George Shaw

LexarYou won't be seeing many of these in the future

With Sandisk’s dominance in the media card category, it was only a matter of time before one of its competitors would surrender the field. But we didn’t think it would ever be Lexar.

Micron, the parent company that manufacturers Lexar’s brand of media products has decided to close the entire division to devote it’s resources to higher value products that it says will be the future of their business.

Makers of everything from SD cards to SSD hard drives to compact flash cards and even thumb drives, the Lexar Brand was known for its high-speed and a lifetime warranty that made it a logical alternative to the Sandisk brand. So, to say the least, it is surprising that Micron would close its doors. Micron has stated that it will continue to honor all warranties and provide technical support to existing customers, but all manufacturing on the Lexar brand has ceased.

You can probably still get Lexar cards from existing stocks, but those will probably sell out fast as higher end users look to stockpile as many cards as possible. That also means the price could likely rise as they become more rare. By contrast, there are plenty of other makers of SSD and thumbdrives, as that market is pretty commoditized.

The real odd man out here, though, is Nikon, who’s XQD cards for their D5 and D500 DSLRs are manufactured exclusively by Lexar. Without that option, the future of the format moving forward could be in doubt.

So the card industry just got a little smaller, and Sandisk’s dominance a little more secure…

 

Tags: Technology

Comments

Related Articles

24 May, 2020

Sensors need better technology, not more resolution

 

The Sensor of the Future

Replay: This was first published in 2013, but the discussion about sensor technology is as relevant as ever. Just how can...

Read Story

27 April, 2020

Maxon Cinema 4D S22 first release from the new subscription model

Maxon has updated Cinema 4D, the company's acclaimed VFX, 3D modelling, animation and rendering software, to version S22. This is the first release...

Read Story

27 April, 2020

LaCie Rugged drives are the perfect storage you need when going gets really tough [Sponsored]

There can't be many more extreme environments to be in than the Arctic tundra during a full white out blizzard. This is the sort of environment that...

Read Story