More news on Sony's plans for 4K delivery

Written by RedShark News Staff

Sony/RedSharkSony 4K delivery

Sony's plans for 4K delivery are slowly becoming clearer. Palo Alto-based Eye IO announced on 30th May that their encoding technology will be used by Sony to deliver 4K content to their $4K media player, which will be launched this summer

We still don't know what sort of service Sony will wrap around this. All we know is

  • The player is $699 and comes loaded with 10 4K movies
  • Content is not a problem: Sony owns huge swathes of it
  • Compression will be courtesy of Eye IO and will apparently be so effective that 4K compressed with their technology will only occupy the same bandwidth as HD encoded to H.264

Here's Eye IO's full press release. (Thanks to Engadget for spotting this)

eyeIO Delivers Unprecedented Viewing Experience for Sony Pictures Content on Sony 4K UltraHD TVs
eyeIO technology readies new Sony Media Player with true 4K UltraHD titles at remarkably low bandwidth
PALO ALTO, Calif.--(BUSINESS WIRE)--Eye IO, LLC (eyeIO) announced today its UltraHD compression encoding technology has been licensed by Sony Pictures to enable the studio to offer the first-ever 4K UltraHD content delivered to the home.

"We are confident that eyeIO's capabilities are perfectly matched with Sony's commitment to high quality viewing experiences as well as creating and delivering captivating content to enhance the viewing experience of audiences everywhere."
Owners of Sony Electronics 4K UltraHD TVs will be able to enjoy a selection of 4K movies delivered to their sets via Sony's 4K media player, which launches this summer. eyeIO's core video technology efficiently processes, compresses and encodes the enormous 4K source files into a format that requires significantly less bandwidth, making distribution more efficient and conserving storage space on devices as well as bandwidth costs.

"We are honored to play an integral part in the first commercial, worldwide use of 4K UltraHD with Sony Pictures," said Rodolfo Vargas, CEO of eyeIO. "We are confident that eyeIO's capabilities are perfectly matched with Sony's commitment to high quality viewing experiences as well as creating and delivering captivating content to enhance the viewing experience of audiences everywhere."

"From the cinema to the home, Sony Pictures Technologies strives to deliver the audience an experience that is as close as possible to the filmmaker's original vision. eyeIO's technology makes it practical to deliver movies to the home in unprecedented 4K quality, and we are proud to partner with them on this groundbreaking launch," Chris Cookson, President, Sony Pictures Technologies, added.

The assets encoded at eyeIO's Palo Alto headquarters are full 4K UltraHD, 3840x2160 resolution and include support for extended gamut color (xvYCC). eyeIO's certified, 4K UltraHD offering has been perfected over the course of the last two years, offering a simplified workflow, ultra-high quality at incredible speed to improve cost efficiency and establish a standard for the industry at large.

Films available at launch include Bad Teacher, Battle: Los Angeles, The Bridge on the River Kwai, The Karate Kid (2010), Salt, Taxi Driver, That's My Boy, The Amazing Spider-Man, The Other Guys and Total Recall (2012). For more information on Sony's 4K UltraHD TVs, visit

About eyeIO

EYE IO, LLC (eyeIO) is a privately held, Palo Alto based startup developing breakthrough H.264 and H.265 solutions that represent the culmination of years of progressive research in next generation TV video delivery. eyeIO H.264 first and second-generation technology enables cloud-based video engines, on-demand video services and over-the-top (OTT) providers to deliver premium video over today's global Internet infrastructure at greatly reduced costs and higher fidelity. With more than 107 billion video frames encoded to date and reaching over 35 million end viewers worldwide, eyeIO enables its customers to deliver the highest, most consistent video quality to thousands of connected devices worldwide, including tablets, smart televisions and 4K UltraHD TVs with unsurpassed playback speed, device compatibility and production stability. Visit to learn more. eyeIO's Digital Cinema HD Video Quality is THX® certified.


Tags: Studio & Broadcast


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