The link between Reykjavik 2006 and OLED TV [Sponsored]

Written by RedShark News Staff

LGReykjavik with lights

LG has been investing a lot of money into successfully commercialising OLED screens lately, and now it’s starting to ramp up the effort of letting people know how impressive they are.

Basically, as the company’s latest video shows, it’s all about the blacks. Or should that be it’s all about the colours in relation to the blacks.

It’s a neat little marketing video that starts from the premise that TV was great until you saw the perfect colours created from the perfect black of an LG OLED TV, runs briefly through the history of the technology, and uses lots of visuals to show exactly how sumptuous everything looks…plus the odd quote from the odd luminary.

The first of them is an up and coming film director called Ridley Scott.

“Recently I viewed some of my films on an OLED TV and I was stunned,” he says. “As you may know some of them were set in space and what I saw was [a picture] exactly how it should look; that is how it looks in the theatre.”

LG maintains that it is perfect black that makes the colours really stand out, which is where the Icelandic capital of Reykjavik comes in. Back in 2006 the city turned off all its lights to see the aurora borealis — nowadays a sight confined to the country’s dark hinterland — in all their glory from the city centre. And the aurora did not disappoint that night with a suitably stunning display.

“The depth of darkness was they key to the colours appearing so vivid,” says the video, before going on to add that “LG OLED TV makes the previously unseen blacks and shadows clearly visible.”

Have a look below.

Tags: Studio & Broadcast

Comments

Related Articles

7 August, 2020

You really, really can't believe your eyes. Here's the proof

Replay: The filters you put in front of a camera, or which you use in your NLE are important enough. But none of them is as powerful as what you can...

Read Story

28 May, 2020

You can now appear in a football stadium from your own home

Conferencing technology will allow fans to both watch the football, and appear as fans in the stadium. 

It might look odd, but you are going to have...

Read Story

4 May, 2020

Alteons Production Ecosystem plans to change Payments for Filmmakers

Many freelancers and indie filmmakers will know the pain of how difficult it can be not knowing when payment will be made for the work they’ve...

Read Story