How not to sell high tech consumer gear

Written by David Shapton

SamsungAre you geared up?

We're not going to say anything at all about this advert. Nothing. Zilch.

Except to say: how on Earth did it ever get made?

Here are the notes that accompany the video, clearly struggling to make a strong case for buying this wearable device:

 

Skiing is a fun sport, but there are times when it can be inconvenient due to the thick clothing and equipment.

That's where the Samsung GALAXY Gear comes in, a wearable device you can use while enjoying winter sports.

The GALAXY Gear is useful during times when your hands are carrying your ski poles or snowboard. You can easily send/check messages, make/receive calls and take snapshots or record videos for those precious moments.

With GALAXY Gear on your wrist, worries about finding your misplaced phone in crowded places such as a club will be gone. GALAXY Gear also provides various services and applications such as finding information of the wine you are drinking, selecting songs remotely and tuning sound. If you want to find out how GALAXY Gear makes winter sports fun, check it out from the main video "Are You Geared Up?"

 

 

Tags: Studio & Broadcast

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