It's started. 4K televisions are in the shops now.

Written by David Shapton

SonySony 4K bravia XBR-84X900

It's started. The most important part of Sony's 4K ecosystem is in the shops: an 84" Bravia TV with quad HD resolution.

RedShark saw this beauty at the September IBC show in Amsterdam, not merely playing recorded material but showing a live 4K satellite feed (at 50Mbit/s, we're told). It was astonishing. Don't let anyone tell you that there's no point in 4K until they've confirmed that they've stood a six feet in front of one.

So, two very big messages here. First, 4K broadcasting is viable - technically at least. Second, there is no longer a question of whether it will come. It has come. The XBR-84X900 4K tv is in the shops now, for $24,999.99.

Other 4K TVs are available, but the fact that there's a 4K "Bravia" in the shops is surely pretty significant, not just because it's the most iconic of TV brands, but because Sony owns so much media content. It would be so easy for them to make it available in 4K resolution, solving the 4K content famine overnight.

Tags: Studio & Broadcast

Comments

Related Articles

28 May, 2020

You can now appear in a football stadium from your own home

Conferencing technology will allow fans to both watch the football, and appear as fans in the stadium. 

It might look odd, but you are going to have...

Read Story

4 May, 2020

Alteons Production Ecosystem plans to change Payments for Filmmakers

Many freelancers and indie filmmakers will know the pain of how difficult it can be not knowing when payment will be made for the work they’ve...

Read Story

13 March, 2020

Dolby Vision IQ, a new take on an old feature?

Auto brightness adjustments on televisions are nothing new, but Dolby's Vision IQ is an attempt to make HDR viewing more viable in a wider variety...

Read Story