10 Nov 2016

Reimagining the creative marketplace with Motion Array [sponsored]

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AE templates are one of the AE templates are one of the Motion Array

For a long time, creative marketplaces have carried a range of assets like stock music, video, and motion graphics, as well as After Effects templates. In this way, Motion Array is no different. However, Motion Array has a lot more to offer.

First off, Motion Array doesn’t follow the standard pay per download model that many marketplaces do. In that model, users will often pay upwards of $50 for an item, and then sometimes they’re left with a few credits they can’t use. Instead, Motion Array is based on a subscription model, where each month, members get a certain number of downloads based on their membership level.

By offering this sort of plan, members can get assets for a lot less, even as low as $2.50 an item on the Pro Plan, which gives members 20 downloads a month for $49. This is only one of the ways that Motion Array is quite different from the competition.

Another way that Motion Array is standing out is with the addition of Premiere Pro templates to their library. This move to adding Premiere Pro templates was first tested and vetted with the community to ensure that it was useful and worthwhile.

Some editors were afraid at first that Premiere Pro templates might take away work from them for dumbing down their creative process. As one Reddit user Uncouth-Villager suggested in a post, “Subjectively, templates and automation for video editing is lazy.”

While this is a valid concern, designers and animators have been using After Effects templates for years to help them jump start projects, inspire ideas, or to just save some time and money. After a little further discussion, Uncouth-Villager did point out, “It all comes down to how busy you are at the end of the day. Not everybody's post-production experience is the same.”

The rest of the discussion was a good mix between the pros and cons of the concept. So, after creating some free Premiere Pro templates and letting them loose in the wild, Motion Array decided that the demand and need was there for a library of Premiere Pro templates. And so far, it seems to been the right decision as some of the most popular items on Motion Array today are the Premiere Pro templates.

What can an editor expect from a Premiere Pro template anyway? There are a variety of options to choose from.

For starters, a lot of editors don’t have the time to jump into After Effects to design things like titles and transitions. Or they don’t have the skill set to do so.

Motion Array has subsections for both Titles and Transitions, where a user can download a set of professionally designed and animated items that only need to have text or images changed out and rendered. On the other hand, if an editor wants to make tweaks to the designs or animations, they can easily do so, but they will have a solid starting place to work from. And all of this can be done inside of Premiere Pro without the need to jump into another program.

Another asset that is commonly needed for editors is the logo animation. The Logo subset of the Premiere Pro template library addresses this. There are a range of pre animated title reveals that simply need the image replaced and they are good to go. This one can especially be useful for corporate pieces where a company may not already have a logo reveal and budgets don’t allow for the time to create something fully custom.

There are a few other categories like Toolkits, which house things like lower thirds, and split screens effects, and Presets which houses animation presets, various looks, and treatments.

The final section is for Edits. These may find some use for professional editors, but they are mostly aimed at non pros who just want to drop shots into something that is already timed like a wedding photographer looking to create a package. However, even these can be useful in some circumstances to a pro with a really tight timeline or budget.

All of the assets in the Premiere Pro template library are customizable, so users aren’t stuck with what they get. They can even come in handy as a learning tool for an editor who wants to figure out how a look or animation was achieved and build off of it.

All in all, Premiere Pro templates may not be for everyone, but there are certainly plenty of editors who will be able to make good use of them, saving time and money along the way. And with the pricing of assets being relatively low compared to other marketplaces, it may be worth trying some out.

For more information on pricing and templates, visit motionarray.com. And to try a Premiere Pro template out for free, check out Motion Array’s Free Items.


RedShark News Staff

Written by RedShark's News Team

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