There are a total of 118 on-demand sessions from MAX 2025 to watch. We've gone through the mammoth list and selected the dozen key sessions for video professionals.
First of all, we should caveat this selection by saying that this list is by no means comprehensive. There is a gigantic amount of content produced by every MAX event, and Los Angeles 2025 was no exception. But here's our selection of what we thought were the dozen most essential sessions on the video side of the MAX, and there's probably something for everyone in this six and a half hours of content.
And, as we pointed out at the bottom of our article on Dacia Sáenz's presentation of Adobe Premiere Pro updates, it's also worth scrolling down to the bottom of the Adobe Events page, which hosts edits of some of the longer sessions that took place on the main stage such as Sneaks, ASL versions, and more.
Oh, and watch out for The Great Big Giant MAX Creator Challenge on YouTube too, which is fun in a reality show competition type way. First episode below.
1. The Heart and Mind of Editing Award-Winning Music Videos
Speaker: Vinnie Hobbs, Film Editor, VH Post
Editing isn’t just technical — it’s emotional, psychological, and deeply human. In this session, editor Vinnie Hobbs of VH Post and Union Editorial shares the mindset that’s helped him cut award-winning music videos and commercials, not just with skill, but with soul. You’ll explore what it means to edit with intention, how to stay inspired when burnout hits, and why stepping out from behind the screen is just as vital as mastering it.
Key themes: Reigniting creative spark · Personal and professional growth · Confidence · Redefining success beyond the timeline
Runtime: 61 minutes
2. Video Super Session: Artistry in Motion
Speakers: Meagan Keane, Guillermo Flores Pacheco, Dacia Sáenz, Alyson Montez
Artists Guillermo Flores Pacheco and Dacia Sáenz show how to turn ambitious ideas into scroll-stopping moving art where every layer tells a story and cultural authenticity gives it depth.
Key themes: Photoshop-to-motion workflows · Layered design · Cultural storytelling · adding motion, depth, and rhythm to still artwork
Runtime: 46 mins
3. Video AI Magic: Editing Faster and Smarter Using AI in Premiere on iPhone
Speaker: Chris Hansen, Senior Solutions Consultant, Adobe
Unleash the power of AI when editing in Premiere on iPhone to turbocharge your workflow and deliver professional-grade results fast.
Key themes: Generative AI for missing shots · Rapid social publishing · AI-driven workflow efficiency
Runtime: 18 mins
4. Premiere Anywhere: Mobile Video Editing on iPhone
Speaker: Shawn McDaniel, Sr. Professional Video Evangelist, Adobe
Explore how Premiere’s new mobile interface brings full editing capability to iPhone. You’ll see how Premiere has been reimagined for mobile, giving you powerful video editing tools designed to fit right in your pocket. McDaniel shows you how to cut, edit, and share professional-quality videos—whether you’re making a social post or capturing life’s everyday moments.
Key themes: AI audio fixes · Auto-captions · Mobile timeline editing · Direct publishing to social
Runtime: 13 mins
5. Building Your Brand Image Across Social Media Using MOGRTs
Speaker: Josh Olufemii, YouTube Educator
Content creator Josh Olufemii shows how to build a strong, unified visual identity using Motion Graphics Templates (MOGRTs) in Premiere. Learn how to create a personal color palette and customize and deploy MOGRTs across platforms like YouTube, Instagram, and TikTok to create a cohesive brand look. No After Effects expertise required!
Key themes: Brand identity · Custom color palettes · Template deployment · Cross-platform consistency
Runtime: 25 mins
6. The Art of the Edit: Cinematic Techniques to Shape Your Visual Voice
Speaker: Travis Keyes, Photographer and Filmmaker
Photographer Travis Keyes runs a fast-paced online session exploring cinematic editing techniques that elevate your photography from good to unforgettable. Using Lightroom and Photoshop, Travis reveals how to shape mood, guide the viewer’s eye, and refine your visual voice through intentional post-production.
Key themes: Mood & tone · Masking & focal layering · Cinematic cropping · Story-driven editing
Runtime: 15 mins
7. Create Anywhere with LucidLink: Mobile Uploads and Web Previews
Speakers: Nick Kyriakides & Clayton Dutton, LucidLink
Use LucidLink’s mobile and web tools to capture, upload, and preview creative files from anywhere.
Key themes: Cloud collaboration · iOS/Android integration · Web previews · On-the-go workflow
Runtime: 24 mins
8. First Takes: Faster, Streamlined Video Creation in Premiere
Speakers: AJ Bleyer & Shawn McDaniel
Get an early look at the latest Premiere innovations in this First Takes session designed to help creators edit faster, work smarter, and bring their stories to life with greater precision. This release introduces powerful new tools and workflow enhancements that simplify complex tasks and improve overall performance.
Key themes: New timeline tools · Optimized performance · Creative efficiency
Runtime: 50 mins
9. Social Media Secrets: From Idea to Upload
Speaker: Karina Anglada, Strategic Development Manager, Adobe
Join Karina Anglada, strategic development manager, Adobe Pro Video in this session to master 2025’s hottest video trends using Premiere. Discover how to create scroll-stopping content that boosts engagement and slashes editing time.
Key themes: Visual hooks · Jump cuts & zoom tricks · Text-based editing · Vertical export optimization
Runtime: 18 mins
10. From Creative Collision to Global Inspiration
Speakers: Tracey Smith, Trisha Pancio & Megan Lee, Deloitte Digital
How Deloitte Digital used Adobe Firefly to reimagine its brand system, turning a corporate toolkit into a living, co-created ecosystem. Deloitte Digital's Head of Design Tracey Smith, joins Strategic Marketing Leader Trisha Pancio and Designer Megan Lee to share the lessons learned and innovations unlocked when Deloitte Digital became one of the first enterprise organizations to implement the Adobe Firefly API at scale.
Key themes: Firefly API at scale · Brand evolution · Balancing speed and quality · Co-created design
Runtime: 29 mins
11. Sabrina’s Most Efficient and Viral Way to Video Editing on Your Phone
Speaker: Sabrina Nickel, save our social & Robert Hranitzky, Sr. Professional Video Evangelist, Adobe
Sabrina Nickel — TV host, entrepreneur, and founder of the social-media agency Save Our Social (SOS) — shares how she creates fast, viral, and professional-looking video content directly on her phone.
Key themes: Efficient mobile editing workflows · Storytelling for engagement and reach · Turning short-form content into powerful communication
Runtime: 53 mins
12. From Idea to Output: Firefly and Premiere on iPhone
Speaker: Ely Greenfield, Chief Technology Officer & SVP Creative Products Group, Digital Media, Adobe
Lasy, but bu no means least, Adobe CTO Ely Greenfield introduces the all-new Firefly, a unified creative space that brings together top AI models from Adobe and leading partners. He showcases how Firefly streamlines the entire creative journey—from ideation to editing images, video, and audio—all in one place. Ely also unveils Premiere on iPhone and announces a new partnership with Google to bring exclusive templates and effects for YouTube Shorts directly into the app—empowering creators to produce standout content on the go.
Key themes: Unified workspace · Streamlined workflow · Content on the go
Runtime: 40 mins
And with that, as the video below says, that's a wrap on #AdobeMAX 2025.
Tags: Post & VFX Adobe MAX
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