It's arrived! Around breakfast time this morning, our Blackmagic Production Camera loan unit landed on my kitchen table. Nicely packaged by Blackmagic, as ever, here's what's in the box
The Blackmagic Production Camera is a 4K device that records to visually lossless compressed Cinema DNG raw and ProRes. Last week, in a surprise move, Blackmagic reduced their original price from $3,995 to $2,995, making this an amazingly low-cost way to start shooting in 4K.
Unboxing is an ultimately rather pointless internet meme, but, nevertheless, it's pretty exciting! We took some pictures of the camera and packaging with a rather unsuitable smartphone camera!
In some ways, there's a sense of deja vu with this new camera. It's the same shape and size as the original Cinema Camera, and while that was quite shockingly different when we first saw it, this one seems completely familiar. The layout is exactly the same, with minimal controls and the majority of functions accessible through the dominating LCD screen on the back of the camera. All the I/O and the power is hidden under flaps on the left hand side of the camera.