Fuji X-H1 music video first - footage and background story

Written by RedShark News Staff

Rick Joaquim

The caused a lot of excitement on its release with its film simulation modes, and it was only a matter of time before we started to see what people were doing with it professionally. This BTS video of a music video shot with the camera is a fantastic example of what it can do in the right hands.

The mirrorless camera has certainly started to get itself a bit of a following. In fact we have barely heard a bad word against it. One of the things that people are loving is its film simulation modes. It can produce wonderful looking footage right out of the camera. But what about its use in a professional environment?

We were recently contacted by Rick Joaquim who had just produced a creative music video using the camera last December. Rick told us “For the Bongeziwe Mabandla “Bawo Wam” music video I wanted to make use of a technique called Double Exposure.”

Double exposure is a technique whereby two images are combined into one. Except that in the case of the music video, Rick shot the actors in the video initially against a green screen before going out and shooting the background plates separately, before combining them in post.

The results from what we have seen are pretty stunning. We have yet to see the full music video, but Rick has supplied us with a behind the scenes video, which you can watch below.

We are looking forward to see more of what creators can do with the . It would appear to be a camera that lets creativity flow rather than allowing people to get bogged down in the idea of shooting everything in Log and deciding on the look in post.

Tags: Production


Related Articles

2 August, 2020

This is how the first DV cameras changed video production forever

The 1980s were the decade when video began to encroach on film – certainly for TV, if not for cinema. The 1990s was the decade when digital cameras...

Read Story

1 August, 2020

This is one of the biggest influencers on modern video you might not have heard of

If you’ve started using cameras in the last few years you might not be aware of just how far cameras have come. For some time one of the go-to...

Read Story

31 July, 2020

Why do we keep thinking in 35mm for focal lengths?

Replay: Do we really need to keep using 35mm as our baseline for focal lengths, or is there a much better way?

Read Story