As anyone who has been to Vegas knows, the light is unforgiving in the extreme. In the middle of the giant LVCC that houses NAB, that's all fine. But what if you want to head outside and shoot something under the desert sun? Unless you really want to kludge together a Rube Goldberg-esque melange of screens and hoods, that's when you need a hyper-bright monitor.
"A typical monitor is only about 400 to 500 nits, this is 2200," says Kerry Reuer. "One area where this is going to be really important is with drone flying. They can't see where they're flying their drone and this gets rid of that problem: you can see where it's going and what your shot's going to look at."