Working with a prototype Panasonic GH4, UK creative studio Mytherapy produced this short fashion film, showcasing the camera's impressive image quality.
Released prior to NAB 2014, the Pansonic GH4 has cast a shadow over the show, setting the tone for what has been an avalanche of amazing and intriguing new cameras, mostly 4K and some offering incredible value at a range of price points. While the AJA 4K global shutter, high frame rate camera for $9,000 and Blackmagic's upgradeable (and feature-rich) URSA 4K for $6,000 made big waves, the Panasonic GH4 is still the undisputed value leader, recording 4K internally onto cards for around $1,700, albeit the 8-bit, 4:2:0 variety.
Sure, it's cheap, but how's the image quality? We've all seen the original GH4 showcase video and a smattering of other camera tests and reviews presently available online. But if pyramids, tree branches and focus charts don't move you, perhaps it's time to check out some fashion.
Mytherapy, a London-based creative studio specializing in digital cinema and color correction, got its hands on a pre-release copy of the Panasonic GH4, and with the help of director Michael Furlonger, made the video below. I'm a little surprised how well the camera's image holds up in this shooting situation, especially considering that this video is from the camera sans base unit. Panasonic's heavily compressed 4:2:0 8-bit 4K can yield stunning results (in the right hands). But a word of caution: this is pre-baked 4K, so you won't be able to push around the color and exposure the way you can with RAW in post, so please exercise care in lighting and setting exposure for your shots.
If you like this GH4 showcase video, check out the Behind the Scenes video on page 2!