Boris FX buys GenArts to produce new vfx superpower

Written by Adrian Pennington

GenArtsGenArts Sapphire - now part of Boris FX

There’s a new powerhouse in VFX tools to rival The Foundry as Boris FX announces it has bought fellow plug-in developer GenArts.

The deal brings GenArts’ Sapphire, a suite of transitions and effects tools for film, advertising and TV, together with the effects and motion graphics package Boris Continuum Complete (BCC) and with mocha Pro, the motion tracking software developed by Imagineer Systems which Boris acquired at the end of 2014.

Terms of the deal were not disclosed.

The companies are at pains to stress that none of these tools will be shelved - on the contrary the deal is intended to boost development of the existing product while the merger of development teams could see launch of entirely new applications in due course.

Boris FX founder Boris Yamnitsky highlighted his own “aggressive growth strategy” adding: “This acquisition makes Boris FX uniquely positioned to serve editors and effects artists with the industry’s leading tools for motion graphics, broadcast design, visual effects, image restoration, motion tracking and finishing — all under one roof. Sapphire perfectly complements BCC and mocha as essential tools for professional VFX and we look forward to serving Sapphire’s extremely accomplished users.”

Since 1996, Sapphire effects have been used in at least one of each year’s VFX Oscar-nominated films, and numerous award-winning television shows.

mocha Pro 5 has been used on Game of Thrones, Star Wars:Episode IV and The Walking Dead among dozens of projects. The new OFX plug-­in announced at IBC2016 gives artists running The Foundry’s Nuke and Blackmagic Design’s Fusion Studio the added capability to launch mocha Pro directly from the host application for an efficient visual effects workflow.

Gary Oberbrunner, Chief Scientist and VP of Engineering at GenArts, will become Chief Technical Officer for the whole group


Tags: Post & VFX


Related Articles

19 May, 2020

Adobe Releases Updates To Creative Cloud Video Applications

Adobe today announces release of updates to its Creative Cloud family of video applications.  Fresh on the heels of Adobe’s release of Productions...

Read Story

12 May, 2020

A look at the Adobe Premiere Pro Workflow for Quibi

Quibi came along at just the right time.  Never mind that it was founded by media mogul Jeffrey Katzenberg and boasts eBay and HP's Meg Whitman as...

Read Story

7 May, 2020

Boris FX's Continuum 2020.5 the Swiss Army Knife of plugins?

A number of years ago, I wrote that BorisFX is the Swiss Army Knife of visual effects plug-ins. As the soft-spoken but highly driven Boris...

Read Story