14 Apr 2016

Blackmagic wins major design award

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The URSA Mini 4.6K: Great camera, great design The URSA Mini 4.6K: Great camera, great design Blackmagic Design / RedShark News

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We wouldn’t normally cover awards (unless it’s our own RedShark Awards for NAB 2016 - more about that soon) but Blackmagic has just scooped one so high-profile it’s hard not to.

Essentially Blackmagic Design has become the first Australian company to be selected as Red Dot: Design Team of the Year. More than that in doing so it’s in some rather illustrious company. How illustrious? Well, how does Apple, Bose, BMW, Braun, Porsche, Sony, Adidas and Bosch sound as a peer group?

What’s more, four of the company’s products were recognised as well. The URSA Mini was awarded a “Red Dot: Best of the Best”, while the Micro Camera, URSA Electronic Viewfinder and Video Assist products were all awarded the Red Dot: Product Design 2016 award.

Design counts, and good design counts more: just ask any Apple shareholder.

Prof. Dr. Peter Zec, founder and president of the Red Dot Award, said: “The Blackmagic Design team has developed a reputation for combining user-centered design with highly innovative engineering to consistently deliver products that not only challenge, but change markets. Their strong product language is backed by a deep-rooted design philosophy that is focused on use and function in an uncompromising way. That makes Blackmagic Design the deserved recipient of the highest Red Dot title in 2016.”

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You can read more about the Award and Simon Kidd, Director of Industrial Design’s work in the press release over the page.



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RedShark News Staff

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