Electronics giant Adorama has teamed up with CBS Radio to offer a new, premiere audio-centric live performance and event space in New York. And it rocks.
This past November, New York's much loved electronics store, Adorama, teamed up with CBS radio to sponsor a multi-function live event space. Here's how Marc Rayfield, Senior Vice President and Market Manager of CBS Radio New York, described the venture:
"CBS RADIO New York's Adorama Live Theatre provides our stations a unique destination where we can interact with listeners in an intimate environment at exclusive one-of-a-kind events. We are delighted to partner with a quintessential New York retailer like Adorama whose customer base is the same as ours, New Yorkers."
While not a professional audio mixer, I am a shameless audiophile and, as a professional editor and filmmaker, I understand the importance of good sound and the effect it has over an audience. I was excited to see what the Adorama Live Theatre had to offer while attending a pre-NAMM product demo.
Pressing my way into the ALT for the first time, I was struck by the two things. For an event space, the room is aesthetically pleasing. The Adorama Live Theatre adds some style by accenting the room with murals of the Hudson Street subway station, giving the theatre a unique New York flair, which accommodates the professional rigging and lighting grids and collection of video screens.
After a moment, it struck me just how quiet the room is. Dead quiet. New York is a noisy place. Even when nestled inside the gullet of a behemoth office building, one is always besieged by an endless stream of street noise, sirens, HVAC systems. Not here. This room is the sort of dead room every musician and mixer in the city dreams of working in.
I got a taste of the live performance capabilities, including a sneak peak at the amazing Korg Minilogue. You hear everything and it's amazing. The sound in this room is crisp, full and balanced, while the fidelity is out of this world. At the risk of flying the audio-nerd flag too high, I wish I had brought something from my Deutsche Grammophon collection, because this is the type of room that music was designed to be played in.
A venue this detailed is typically built for a large stadium audience, but the Adorama Live Theatre, while spacious, holds what I'd refer to as an intimate number of people. This plays well to the goal of making the venue an interactive event space.
As someone who spends a good deal of time at product launches and press releases, the Adorama Live Theatre stood out as an impressive venue designed by people who are incredibly passionate about audio. As an audiophile, I can't wait to go back!
Check out the full press release for the Adoama Live Theatre on Page Two!