RedShark News

01 Dec

The Butterfly Effect

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Butterfly Effect Butterfly Effect Unity/Passion Pictures/RedShark

Unity introduces version 4.0 of its game engine/character animation system with a jaw-dropping CGI short, courtesy of Passion Pictures

Often, when there is a major version release of a program, it takes a little time to see what can really be done with it. Sample vids of new features, while helpful, don’t have the same oomph as fully-realized cinematic stories. There is an understandable lag between the program’s release and the first efforts of its devotees, so many are left to wonder if it’s really time to buy the upgrade.

Calling Card

Unity, in advance of releasing version 4.0 of its popular game/animation creation program, worked hand-in-hand with Passion Pictures, a London-based, Oscar winning outfit, on
what could become its calling card. Running pre-release builds, Passion Pictures made the marvelous Butterfly Effect, an animated short about an average morning that spirals hilariously out of control.

Games Engine

Kudos to Unity, for having the foresight to ensure that its new product would be unleashed onto the world in the best possible light. Congratulations to Passion Pictures, for crafting an extremely enjoyable three minutes. And remember - this was created on a multi-platform games engine, not one of those infinitely sophisticated animation suites that the likes of Pixar and Dreamworks use. Videogames can look like this now. Without the hilarious story lines, perhaps.






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Patrick Jong Taylor

Patrick Jong Taylor is the North American Editor of RedShark News. He is also a Strategist for bigSTORY, a business consultancy based in Los Angeles and Austin, specializing in agile communication strategies.


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