Lexus Print/iPad ad
Lexus/RedShark
We're not sure what's going on here, or why. We don't think this is the answer to starvation and conflict in the world, and it's not going to going cause a massive rift in the spacetime continuum.
But if you've got one minute and twenty seven seconds to spare, and you don't mind ending up as puzzled as we are, it's well worth having a look at this nicely innovative, if ultimately pointless, new video technology.
By the way, we presume that Lexus bought the page on the flip-side of their paper advert -just to make sure there was no print on it!
David is the Managing Editor of RedShark. He's been a professional columnist and author since 1998, when he started writing for the European Music Technology magazine Sound on Sound. In his day job, David has worked with professional digital audio and video for the last 25 years.
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