If Google can't make a success of VR, who can?

Written by Guest Author


A sobering development in the world of VR content consumption: Google's wonderfully accessible Cardboard platform has been declared EOL by its developer.

Starting as a proof-of-concept on how to bring VR experiences to the masses, Cardboard viewers can often be found for as little as $10 USD. Devices have been made in wonderfully varied forms such as a wonderfully vintage View-Master, a collapsible set of glasses and a piece of cardboard.

The platform worked by lodging your smartphone, which most likely includes a large high-resolution display, into a mounted eye-piece capable of producing stereoscopic images. Many custom applications are available on Google Play and the App Store specifically designed for the platform, most notably YouTube.

Price was an important factor in plotting the success of Cardboard and VR content consumption in general. At $10, quite often the headsets were distributed for free as door prizes at industry events. If VR content is to be embraced by the masses, it will have to be easily and affordably adopted.

Something that nearly every journalist covering the state of VR and 360 Video content consumption will tell you: the market is horribly fragmented. Between Oculus, HTC, Sony PS4 and Windows Mixed Reality to name a few, there is no real market leader. The Sony PS4 VR platform has the most support and market share but hasn’t sold enough units to really be a household name.

It’s unfortunate that Google couldn’t make a success of Cardboard. The project’s cancellation brings with it a shroud of worry for the state of VR content as a whole. If Google, paired with an affordable platform, can’t make a success of it, who will? The similar-in-concept Google Daydream platform has also been discontinued. Although no longer in development by Google, the Cardboard lives on in the form of an open-source project.

Tags: VR & AR


Related Articles

6 May, 2020

So you can’t go to the cinema, is VR a viable alternative?

With the recent coronavirus outbreak, many things have changed in day-to-day life.  In the entertainment industry, most production has been delayed...

Read Story

27 January, 2020

AR and AR HMDs continue to improve, despite apparent indifference from the mass market

AR and VR were pretty big this year at CES. Here's our look at two of the most promising new headsets that were on show, and what they mean for the...

Read Story

4 December, 2019

KanDao Qoocam 8K: The world's smallest 8K 360 camera?

Affordable 360 cameras have always had one big limitation. Resolution. All this is about to change with the KanDao Qoocam 8K, an affordable, and...

Read Story