Vimeo Adds Powerful Review Tools, Improved Monetization, and More

Vimeo has added a range of new tools and features at its second annual REFRAME conference in New York held this week.

Vimeo, now part of the Bending Spoons empire, says that the new capabilities represent it is adding now and over the next few months are one of the most significant platform evolutions in the company's history, and are designed to make content discoverable at scale, streamline creative workflows, and prepare for immersive formats.

Agentic AI

As is de rigueur nowadays, the announcement of the new features starts with AI. Simply put, Vimeo plans to enable agentic video, allowing LLMs and AI agents to directly access, understand, and act upon video content across any platform or workflow. And ahead of that it is rolling out tools to automatically generate metadata

• Ask Your Library: Now in beta, this feature extends beyond single videos to search entire libraries using natural language. It understands both keywords and semantic context to deliver precise answers from your complete video collection.
• Vimeo MCP (Model Context Protocol): Now in beta, connect video libraries directly to LLMs and AI agents for custom workflows beyond the Vimeo platform.
• Answer Engine Optimization: Auto-generate rich metadata, titles, and chapters to enhance discoverability across search platforms and answer engines.

New Creator Tools

Meanwhile, the company is planning to roll out new features next month that essentially give it more Frame.io-type functionality, even down to integration with Adobe Premiere Pro. And its ramping up its ability to help you monetize your content via ads and sponsorships.

• All-new Vimeo Review: Currently in a closed beta with a wide release planned for November, the new Vimeo Review gives creators everything they need to manage video feedback with clients and teams right inside Vimeo. With time-stamped commenting, customizable review pages, and native Adobe Premiere Pro integration, it’s a complete review solution built into the platform where creators already host, manage, and share.
• Enhanced Vimeo Streaming: New customization templates and advanced analytics powered by NPAW give creators enterprise-grade insights plus new monetization options through ads and sponsorships.
• Immersive Format Support: Users can now host VR180 content, with Apple Immersive Video and Apple Projected Media Profile support coming in Q4 2025, enabling creators to capture in Blackmagic cameras, edit in Final Cut Pro, and distribute directly via Vimeo.