11 Dec 2017

More megapixels are coming. Just get used to it [opinion] Featured

  • Written by  Mark L. Pederson
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The incredible Panavision DXL 8K camera The incredible Panavision DXL 8K camera Panavision

Index

Are you a preservationist? Mark L. Pederson of Off Hollywood thinks filmmakers should follow the example of stills photographers and embrace new technology rather than seeking to resist it.

"The talking picture - how often so absurd ... They drag the infernal microphone around, and there is such an infinity of difficulty and labor that the entertainment is squeezed out" - H.G. Wells, 1931

The film industry is filled with preservationists.

They shoot down new technologies and ideas that are not "ready for prime time" and they are consumed by protecting the established hierarchy and status-quo driven by low tolerance for risk, fear or the short term desire to protect existing revenue streams. If you work in the business, you are one - or you work with many every day.

"When confronted with something new, they come up with all of these reasons why it can go wrong, and they don't come up with reasons why it's the right thing to do." - George Lucas on preservationists

It is amazing that in a story telling art form that is so truly limitless and magical there are so few innovators? So few long-term thinkers. So few Soderbergh's. And yet ... so many soldiers of the status-quo.

But here's the thing. It's very simple. Read this three times slowly:

Technology has - and will continue - now at an even more accelerated pace - to change the way we make and consume moving images. It is as certain as death and taxes.

Resolution deniers are preservationists

Unless you live under a rock, you have read an article or participated in a discussion about HIGHER RESOLUTION in imaging. All those K's. 4K ... 6K ... 8K ... and beyond. I've heard every argument against higher resolution imaging for years and I can say with absolute certainty that EVERY argument against "more K" is highly flawed.

If you are resisting more resolution, you are a soldier of the status-quo. You are being a preservationist. Period. And I'm calling you out.

But there is hope. You can think different. And I'd like to offer some context for you to contemplate.

Better food and wine

First of all, when I hear people say or post the comment online that "we need more dynamic range, we don't need more resolution", or "better pixels are more important than more pixels", etc - I just roll my eyes. My 12 year old son understands, very clearly, that everyone should want MORE resolution and MORE dynamic range. Does anyone say "we don't need better wine - what we really need is better food!?" No. You want better food AND better wine. You might not care .... UNTIL you have tasted both ... but I can assure you that once you have your "standards" change. The bar is raised. Which leads me to the following point:

Nobody will lower the bar

I bought the first iPad. I loved it. I bought the first iPhone. I loved it. I did not think, when I got those technologies that I really needed a higher resolution display. I thought the looked just fine. Good enough. aka Status-quo. I did not think that really needed a "RETINA DISPLAY". Nope. Because when products shipped, they had what was considered "high end" for a consumer product. But eventually APPLE released the rentina display. They raised the bar. And I bought an iPad with a retina display. And after 2 or 3 days ... I couldn't even look at my "super-8" low resolution iPad anymore.

"That much resolution is stunning. To see it on a mainstream device like the iPad—rather than a $13,000 exotic monitor — is truly amazing, and something I've been waiting more than a decade to see. It will set a bar for future resolution that every other manufacturer of devices and PCs will have to jump." - Former Microsoft employee Bill Hill, an expert on font rendering

Of course there are a ton of other simple examples. I grew up watching SD Television. 480i. I thought, as a kid, as a teenager, that this 480i SD TV was awesome. I never looked at the screen and said ... "if only I had a higher p or more K." I didn't say "this interlacing is so annoying. I need progressive imaging".

And yes, there is a chicken-egg dynamic with content. If there isn't enough compelling, high quality, high resolution content to watch nobody will care. And while status-quo soldiers can complain about NETFLIX mandating 4K native imaging with a list of cameras approved their NETFLIX products - I can tell you I had a religious experience watching Godless on my new LG UHD HDR OLED.

Nobody will lower the bar on image fidelity. Period.

The camera wars

One of the reasons we have such powerful, inexpensive GPU's is because the gaming market is massive and because we have BOTH Nvidia and AMD. They are in a constant slug fest - trying to improve and make a cheaper and more powerful GPU. Competition ALWAYS benefits the consumer. If AMD did not exist ... I am very certain that Nvidia would be charging more money for less powerful cards and games would not be as amazing as they are today. And I can assure you that ARRI would still have not made that ALEXA MINI if RED did not make the EPIC DSMC camera. And we'd all be paying a LOT more money for high end moving image cameras.

It's easy to get caught up in the Chevy vs Ford or ARRI vs. RED brand loyalist arguments and social media mud slinging. Hell ... even I like to throw mud at BlackMagic from time to time (well ... most of time). But the fact is ... we NEED competition to push the bar higher.

Things are different now with respect to technology. It's moving forward FASTER. And AI and machine learning are going to have such a massive impact on technology development that it's pretty hard to even imagine all the impacts. All those years that ARRI and one or two other companies SLOWLY, GRADUALLY improved mechanical performance, reliability, noise and framerates of motion picture cameras ... that slow progression is over.

Technology is moving faster than you think.

You should not be angry or frustrated or even afraid when there is another sensor or camera announced or released. You should not be angry or frustrated or even afraid when technical specifications of image fidelity improve. You should be excited. Thankful even. Don't be a preservationist to protect your past choices or investments. Yes, if you want to buy a camera(s) or ANY piece of technology you need to really evaluate the ROI vs renting, etc. but preservationists don't win in the end. Don't be a preservationist.

Remember ... things change. Love the companies you love for the reasons that matter to you. Not because of mob law on social media or the bar after wrap. Keep an open mind. Ask questions but validate with your own personal tests.

The film generation factor

I find a pretty big difference in the baseline mentality of industry professionals - with respect to technology - across what I call the "film generation factor". Old school vs. new school.

When RED released the RED ONE camera, before the ALEXA existed - I worked with, and supported many very established cinematographers who had never shot on digital. Ever. A few of them are some of the most highly respected members of the ACS. Some had a very easy time making the transition to digital. And I often learned as much or more from them than they did from me. Some did not. But in every case when it was "difficult" there was resistance present.

Sometimes that resistance was the frustration of just being "forced" to learn something new. A DP being pressured or forced to use a tool that he or she was unfamiliar with. Sometimes that resistance was another camera rental company or post production facility that was in full panic mode as they wanted to preserve and protect their established revenue streams.



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