Canon surprises by discounting its only 4K camera in a DSLR body by a full third of its original MSRP.
Canon's 5D Mark II may have helped kickstarted the DSLR filmmaking revolution, but the camera giant has faced fierce competition as of late in the 4K video space from the likes of industry heavyweights Pansonic and Sony, as well as upstart camera makers Blackmagic Design and AJA. While there's some specuation that Canon may soon beef up its line of cameras capable of shooting 4K video soon, those in the market for 4K DSLR would be pleased to learn that Canon's only current 4K DSLR, the EOS-1D C, has dropped $4,000 in price.
Yes, that's correct - $4,000, as verified through its listing at popular film equipment retailer B&H. The EOS-1D C records internal 8-bit 4K as motion Jpegs in 4:2:2 color space onto CF cards. The nearly $12,000 original price tag may have scared away frugal customers, but the new $7,999 price definitely puts this camera in reach of more shooters and could be an attractive option for those who need a relatively compact 4K camera (and for those who already have a lot of Canon glass).