16 Jul 2014

Blackmagic cuts Pocket Camera price in half!

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Although a little under 10 months old, the Blackmagic Pocket Cinema Camera can be had for half its original retail price, but for a limited time only.

What a difference a year makes, or in this case, a little over ten months. Last year, Blackmagic released its diminuitive yet powerful Pocket Cinema Camera, a 12.5 ounce camera body that can capture 13-stop HD in ProRes HQ, or with a firmware update, CinemaDNG RAW. It arrived with a price tag of $995, and the price held firm...until now.

For a limited time (until August 31, 2014 to be exact), the Blackmagic Pocket Cinema Camera will be available for the astonishing price of $495 at Blackmagic resellers around the world. Although 2014 has been punctuated with several 4K camera releases at various price points, there's still a lot to be said for Blackmagic's mini-marvel. And at $495, it's a steal for a camera with excellent image quality (especially for the price) and that you can take anywhere and cram into the tightest of spaces.

Is this new pricing a result of increased pressure from competitors? Is Blackmagic clearing stock in advance of the next version of the Pocket Camera? It's hard to say, but once September 1st rolls around, the BMPCC reverts to its original retail price, so get one for $495 while you have the chance.

For more information on Blackmagic's Summer Sale and a run-down of the Pocket Cinema Camera's features and specs, check out the full press release after the page break.

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Patrick Jong Taylor

Patrick Jong Taylor is former North American Editor of RedShark Media. He is currently the Director of Strategy at bigSTORY, a consultancy specializing in story-based analysis, strategy and production for corporate clients.

Website: bigstorybiz.com/

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