Intangible launches public beta of AI platform with spatial intelligence

Intangible looks to address a fundamental limitation of current AI tools in that prompt-to-visuals fail to capture the spatial 3D reality that humans naturally think in.

Built by industry veterans from Apple, Pixar, Netflix, Google and Unity, Intangible says that it brings spatial intelligence to generative AI models via a browser-based interface. This enables creatives to visualize exactly what they intend and move away from text prompts.

Now in open beta, it works by using semantic 3D scene building to create context-aware outputs from leading generative AI models powered by a proprietary knowledge graph and multiple LLMs. Users retain creative control, while AI speeds up ideation and iteration.

Users can build custom 3D scenes ‘in seconds’ using drag-and-drop objects from a library of 5,000+ assets or quick prompts, while it also features professional cinematography tools with camera path editing and cinematic layout controls. Lighting and mood filters provide atmosphere and style matching across projects.

Since its closed beta, over 50 teams have used the platform to speed up projects like commercial pitches, event visualizations, and storyboards that once took days or weeks.

"Language is fundamentally lossy – it can't capture spatial reality. That's why prompting AI often fails when building visual creative concepts. Intangible changes this by letting you show AI models exactly what you imagine instead of describing it. The result is fewer prompts, less hallucination, and more creative flow,” says Bharat Vasan, co-founder and CEO of Intangible.

The software is pitched as being intuitive enough for creative directors and marketers to build rough creative ideas independently, and powerful enough for art directors to develop full cinematic sequences with control over layout, art styles and animation.

Intangible is now in open beta at www.intangible.ai. All subscription tiers are free through July 31, 2025. Paid plans begin at $15/month and unlock more projects, scenes, credits and features. Users can also pay as they go, for image and video generation, with usage-based credits.