Creators, Brands and Platforms Converge at NAB Show New York

Explore the future of broadcasting and the rise of the creator economy at NAB Show New York this October with a plethora of new gear, no doubt some new launches, and hands-on sessions for TV, radio, and podcast professionals, creators, and more.

Broadcasters are moving fast to meet shifting audience habits, multiplatform distribution and AI-driven production. NAB Show New York returns Oct. 22–23 at the Javits Center with a focused, two-day program designed to first help station executives and content teams pressure-test strategies and get hands-on with tools on the show floor; and creators to build audiences and companies across social video, streaming and branded content.

The dual-structured week helps attendees plan: broadcast, news and audio deep dives Wednesday; creators, AI and career-building Thursday.

Day One: Broadcast

The agenda frontloads TV and audio on Day 1. The Local TV Strategies conference (Oct. 22),  produced in partnership with TVNewsCheck, gathers media group leaders, revenue experts and technologists to map out where stations grow next. Sessions include a valuation and M&A outlook, as well as a panel with New York general managers on how to “superserve” audiences and advertisers.

Radio also gets a deep dive on Oct. 22 with the Radio + Podcast Interactive Forum, featuring sessions on video-forward audio, niche monetization and converting insights into revenue. Examples include “Niche to Noteworthy: Winning Strategies for Niche Content Monetization & Gen Z Engagement,” “From Insights to Income: Turning Data into Revenue,” and “The Impact of Video and Social Media on Broadcasting & Podcasting.”

On the exhibit floor, attendees can test production gear, cloud and IP solutions, and AI-enhanced workflows, with learning theaters built directly into the hall for quick “see it, then try it” cycles.

“What you find in New York is it’s a little bit more of an intimate audience … to give them some hands-on experience with some of the equipment,” said Karen Chupka, executive vice president of NAB Global Connections and Events.

The NAB Marconi Radio Awards, presented Oct. 21 by Xperi, precede NAB Show New York. The gala celebrates the year’s top stations and personalities, bringing the radio community together and creating momentum that carries into the event’s audio and podcast programming.

Sports storytelling and fan engagement also get a New York spotlight. A keynote on Oct. 22 features U.S. Soccer Federation Chief Marketing and Communications Officer Catherine Newman and Chief Commercial Officer David Wright on building fandom ahead of the 2026 FIFA World Cup. The broader event mix unpacks how AI is reshaping newsrooms and workflows, how creators are changing distribution and monetization, and what that means for legacy and digital-first teams alike.

Register today using code MP00 by Oct. 11 for a free Exhibits Pass to NAB Show New York.

Day Two: Creator Day

Day 2 pivots to the creator economy, AI and a career fair, giving attendees a clear way to organize their time: broadcast-heavy sessions Wednesday, creators and emerging tech Thursday.

A marquee keynote features Smosh CEO Alessandra Catanese on monetizing fan communities through exclusive content, live streams and direct engagement — a look at what sustainable growth really requires in 2025. On the exhibit floor, creators can get hands-on with cameras, lighting, editing and production tools, and learn in on-floor theaters adjacent to vendors — a fast way to bridge discovery and workflow. NAB Show

“They’re not just out there telling stories … they’re also having to partner with brands, create their own media empires, even employ people to help run their businesses,” said Karen Chupka, executive vice president of NAB Global Connections and Events. She noted that entrepreneurial demands are now integral to creator success.

Programming across both days tracks where audience attention is moving — short-form video, social-first series, live shopping and community-backed IP — while also surfacing practical issues such as creator rights, AI tools and revenue attribution. This year’s program emphasizes the growth of the creator economy and the expanding role of artificial intelligence in production and post-production workflows.

Exhibits emphasize hands-on tests and quick consults with product specialists, a hallmark of the New York edition’s scale and layout.

“It’s a little bit more of an intimate atmosphere,” Chupka said. “People really have more time to spend with the attendees … and give them some hands-on experience.”

For emerging and established creators, the value proposition is clear: a compact, two-day setting to compare gear, meet partners and hear directly from peers who have turned audiences into durable businesses, with sports, brands and broadcasters in the mix.

Register today using code MP00 by Oct. 11 for a free Exhibits Pass to NAB Show New York.