13 Oct 2012

The Persuasive Power of Video

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Aston Martin Cygnet Aston Martin Cygnet Aston Martin

This is a lot to ask: how do you make a video that will convince sensible car buyers to splash out £35,000 ($56,000) on a re-badged Toyota iQ city car?

It helps if the badge says “Aston Martin” of course, but I have to admit that after I watched this ad, I wanted one too.



David Shapton

David is the Editor In Chief of RedShark Publications. He's been a professional columnist and author since 1998, when he started writing for the European Music Technology magazine Sound on Sound. David has worked with professional digital audio and video for the last 25 years.

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