The Persuasive Power of Video

Written by David Shapton

Aston MartinAston Martin Cygnet

This is a lot to ask: how do you make a video that will convince sensible car buyers to splash out £35,000 ($56,000) on a re-badged Toyota iQ city car?

It helps if the badge says “Aston Martin” of course, but I have to admit that after I watched this ad, I wanted one too.

 

 

Tags: Business

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