Atomos slashes prices of its 4K monitor recorders

Written by Patrick Jong Taylor

Atomos / RedShark NewsAtomos price drop

With competition heating up for the 4K recorder/monitor market, Atomos responds with a tried-and-true tactic: extreme price drops.

If you've been paying attention to these pages, you've probably noted that it seems every week, like clockwork, there's more great news for anyone that owns a 4K combination recorder / monitor or is in a market for one. As 4K shooting has increasingly become the de facto norm, the recorder/monitors from the likes of Convergent Design, Video Devices and Atomos have greatly expanded their respective capabilities through a barrage of firmware updates, as the companies look to justify their price tags in the face of mounting competition.

Of course, increasing value through firmware updates is just one side of the proverbial coin. The other tactic (in lieu of introducing new hardware) is a good old fashioned price drop.

Ninja Assassin and Shogun slashed!

According to Atomos, effective immediately, the company's first 4K monitor / recorder, the Shogun, will carry the new price of $1,495, a sizable $500 reduction. The Ninja Assassin, which is similar to the Shogun, but lacks SDI and XLR ports (it's HDMI only), along with a few other features, is now $995, down from $1295. This is significant as it makes the Ninja Assassin the only sub-$1K 4K recorder / monitor on the market...at present.

Ninja Star freebie

For those thinking of purchasing a Ninja Star, Atomos' lightest Prores recorder, which capable of capturing 10-bit 1080 streams, February might be the ideal time. While the retail price is still $295, Atomos is throwing in a free 64GB CFast card, which according to the company, represents $184 in extra value.

So, again, this is great news if you're in the market for one of these devices. Of course, all of this begs the question, "what will be next week's great news?"

For more information about these and other promotions, please visit the Atomos site.

Tags: Business

Comments

Related Articles

15 July, 2020

Why working for free is a bad idea

RedShark Replay: Been asked to provide your services for free lately? Andrew Johnstone on the insidious nature of The Culture of Free.

Don't work for...

Read Story

8 July, 2020

France had a national HD TV system as far back as 1949

RedShark Replay: France has always liked to go its own way on technology, but not many remember its pioneering efforts with 819-line monochrome...

Read Story

5 June, 2020

Bloomberg TV+ and Haivision: Streaming goes 4K and interstellar

The power of live video over the internet got a couple more jolts in the arm this week when financial services giant Bloomberg upgraded its streaming...

Read Story