360 degree racing video

Written by Patrick Jong Taylor

Red Bull/RedSharkRacing in 360 degrees


Red Bull, the company known for its alternative marketing, thrills with a high speed, user- controlled experience.

Extreme sports, homemade flying machines, a drop from the stratosphere - you name it, Red Bull has probably done it. Well, it seems they have done it again.

Never at a loss for new and innovative ways to promote its namesake energy drink, Red Bull has teamed with Making View, a Norway-based outfit specializing in 360 degree imaging technology, for another marketing marvel. They mounted a Making View ViewCam to record the full 360 degree view of a Formula One racer. And, best of all, you have the power to control the action!

Pan past the crowd as you whip around a curve. See what’s behind you as you tear down a straightaway. The fluidity of perspective change makes watching the video akin to playing a fast, fixed course video game. That’s a long-winded way of saying, “It’s a blast!”

Check it out for yourself.

Note: The site is in Norwegian, but the directions are in English (and not really needed). Just hit play and enjoy.

Tags: Business


Related Articles

9 April, 2020

Covid-19: This is a watershed moment for the virtual box office

Disney's Mulan has been delayed, but other releases may go straight to the home via streaming services such as Amazon Prime.

Quarantine has...

Read Story

7 April, 2020

Sony announces $100 million Global Relief Fund to help the creative community

As the global pandemic COVID-19 sees nearly everyone around the world 'sheltering in place’. One of the hardest-hit industries is film, TV and...

Read Story

26 March, 2020

NAB NY is looking good, but faces challenges [Opinion]

Late last week journalists received an update from NAB President and CEO Gordon Smith regarding NAB 2020 and forward. But what do these...

Read Story