Panasonic ramps up GH4 production to meet demand

Written by Patrick Jong Taylor

You may have noticed that the Panasonic GH4 is currently out-of-stock or back-ordered at most major retailers. But Panasonic is taking a step to make sure it's available for anyone who wants one.

While the Panasonic GH4, a budget-friendly mirrorless camera capable of shooting 4K video, has been out in the wild for a few months, sky-high demand has led to supply shortages. Even go-to photography and video equipment sellers B&H and Adorama can't keep the popular camera in stock. Although it is possible to find the GH4 in the 'marketplace' area of some sites or on eBay, many of us will only buy new equipment from a handful of trusted retailers, so the wait continues.

If you've saved your pennies for a shiny, new GH4 just to have your purchase halted until supply catches up with demand, there is a bit of good news. According to a report from Japanese news site Nikkan (and thanks to Doddle for alerting us to the story), a Chinese facility that produces the GH4 bodies received an order from Panasonic to increase production to 5,000 per month, double the previous output.

It may still take a few months for supply levels to normalize, and demand could increase yet again as the next crop of film school students head to class in the fall. However, if you're waiting for your chance to buy a GH4, your wait may be about to end.

Tags: Business

Comments

Related Articles

5 June, 2020

Bloomberg TV+ and Haivision: Streaming goes 4K and interstellar

The power of live video over the internet got a couple more jolts in the arm this week when financial services giant Bloomberg upgraded its streaming...

Read Story

3 June, 2020

Sky has finally launched its highly anticipated HDR service

Sky has finally launched HDR content on its Sky Q Platform. Support for HDR has been delayed for some time and wasn't expected to arrive until late...

Read Story

9 April, 2020

Covid-19: This is a watershed moment for the virtual box office

Disney's Mulan has been delayed, but other releases may go straight to the home via streaming services such as Amazon Prime.

Quarantine has...

Read Story