01 Jan 2014

10 reasons why 2014 will be the Year of 4K Featured

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4K has been on the mind of producers, cinematographers, editors and other pros for some time now. But 2014 will be the year it breaks wide for video professionals and consumers alike, and here’s why

If you’re a regular reader of RedShark, then you are no doubt familiar with 4K as it pertains to video acquisition (RE: cameras) and post workflow. We have also covered 4K uptake on the consumer front. For much of 2013, I was skeptical that 4K (or UHD) would penetrate the home market anytime before the latter half of this decade. But after a fresh reading of the tea leaves, I must admit that I was flat-out wrong.

2014 WILL be the year 4K hits the mainstream for both video professionals and consumers. Keeping perspective: I don’t believe every home will have a 4K television by the end of the year, but it will grace enough homes that most of you will at least know someone with a 4K set. And 4K will quickly become the most desirable delivery format for television broadcast around the world.

Here are the ten reasons why I’ve changed my tune and embraced the inevitability of 4K in 2014 (in no particular order):

10. Apple

With the introduction of the revamped Mac Pro, Apple reaffirmed its commitment to video professionals with a machine capable of handling 16 concurrent streams of 4K content. While the real-world value of the new Mac Pro is still a source of debate among pros, it’s hard to argue with the sheer speed and power of its creation. Yet even the most ardent supporters of all things Apple were surprised by the new Mac Pro's (albeit brief) pairing with a Dell 4K monitor on the official Apple site.

Here at RedShark, we wondered whether the omission of a 4K Cinema Display meant that Apple was prepping a whole range of 4K displays for the office and the living room. Rumors abound of 65” and 55” Apple television sets to debut by Christmas 2014 at the astonishing price range of $1500-$2500.

I believe the 4K Cinema Display is a sure bet; the televisions not so much, as there have been reports of Apple’s difficulty securing content deals for its mystery TV. Of course, it could be, well, just a television, but given Apple’s affinity for keeping users in its ecosystem of ‘magical’ devices, it’s reasonable to conclude that a 4K Apple television set will have a feature set that distinguishes itself from the field (or why bother making it) with full integration with its other products.

Whether or not the Apple 4K television comes to fruition, expect Apple to be a 4K leader throughout 2014, with Apple TV (the set-top box, not the television) likely to stream 4K content, iTunes becoming a hub for 4K video content, and the Mac Pro and forthcoming Apple 4K Cinema Display to be hot items among professionals and post houses.

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Patrick Jong Taylor

Patrick Jong Taylor is former North American Editor of RedShark Media. He is currently the Director of Strategy at bigSTORY, a consultancy specializing in story-based analysis, strategy and production for corporate clients.

Website: bigstorybiz.com/

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