Sigma announce price of new 18-35mm f/1.8 lens - $799

Written by Neil Roberts

Sigma/RedsharkSigmas new lens

Sigma surprised a few people when they announced their new 18-35mm zoom lens with a constant f/1.8  aperture back in April. Now they've surprised a few more by announcing the price - $799

 Sigma have been making quality lenses for many years but they shook up the camera world a bit with the announcement of their 18-35mm F1.8 DC HSM lens back in April. This week they've announced the price, just $799

This is the worlds first lens with an aperture of f/1.8 throughout the full range of the zoom.

To put this into perspective most other zoom lenses of this size have an aperture of f/2.8 or even f/4,

This is going to give photographers and film makers an extra stop of sensitivity to play with and could even replace a trio of fixed focal length lenses in your kitbag.

"An absolute steal"

At a price of just $799 this lens is an absolute steal, similar lenses from Canon and Nikon cost more than twice that and they don't have the f/1.8 aperture.

It is an APS-C format lens, perfect for a lot of the Canon DSLR's and the Blackmagic Cinema Camera.

According to Sigma:

"A large-aperture fixed focal length lens is great for achieving expressive bokeh effects and enjoying ultra-high optical performance. On the other hand, photographers often need to change the angle of view to properly capture the scene that presents itself. To solve this decades-long dilemma, Sigma proudly introduces the SIGMA 18-35mm F1.8 DC HSM next-generation large-aperture APS-C format standard zoom lens for digital SLR cameras. Taking on the challenge of creating the world's first* wide-aperture lens to offer an aperture of F1.8 throughout the zoom range, Sigma has succeeded in creating a zoom lens that offers the same high optical performance of a fixed focal length lens. These outstanding performance characteristics are especially apparent in an APS-C format camera, since it has a slightly greater depth of focus than a full-frame camera. This is a revolutionary lens that overturns preconceptions while expanding the range of photographic expression."

The Sigma 18-35mm f/1.8 DC HSM lens will be available from July but can be pre-ordered from your local photographic supplier now.

Tags: Technology

Comments

Related Articles

31 July, 2020

This is how Netflix is adapting Anime to modern technology

The streaming service brings 4K and HDR to the classic Japanese artform in the latest example of its prototyping production techniques.

Netflix's...

Read Story

30 July, 2020

Gigabyte Aero 17 XA review: A competition beating powerhouse [sponsored]

The Gigabyte Aero 17 XA has some pretty nifty specs on paper. How does it stack up in the real world, and more importantly against the competition?

...

Read Story

30 July, 2020

For all film makers: How to avoid losing your stuff and where to put it

Replay: The technological revolution has created great opportunities for new film-makers everywhere, but has in its wake created a new challenge:...

Read Story