UK sees ‘huge demand’ for 4k production

Written by Andy Stout

SonySony's PMW-F55, aiming at the high-end

According to UK hire outfit Procam TV, which you will recall has recently spent over £500k on Sony 4k cameras, demand for 4k acquisition in the UK is ramping up impressively.

The company conducted a poll of interested parties in the TV industry and came up with the following interesting responses:

  • Over a third (36%) of those questioned said they expected to begin filming some content in 4k within the next 12 months, and a further 13% within 24 months. Only 9% said they don’t foresee a time when they will film in 4k
  • More than one in three (36%) say they expect more than 40% of their content to be filmed in 4k by 2015
  • The types of content respondents said they would initially focus their 4k efforts on were drama (56%), documentaries (54%), music (35%) and Entertainment (25%)

Speaking at a special event dubbed 4k or not 4k staged for the TV industry and hosted by Procam TV and Sony, John Brennan, managing director of Procam TV, said: “If 4k is to really take off, viewers need a wide choice of programme content available. All the signs are that London’s production community will be driving that forward. There is huge enthusiasm around the industry for 4k, and we’re getting customers enquiring about 4k camera hire every day. These are the people that will generate the content that will attract consumers.”

The first batch of 12 new cameras, a mix of PMW-F5s aimed at TV drama and mainstream TV production and the PMW-F55 targeted at the high-end drama and commercials markets, is available for hire now. Red Shark will be keeping a careful eye out for what they’re used on...

Tags: Production

Comments

Related Articles

25 September, 2020

Be careful how you pixel peep

Pixel peeping is a popular way to compare cameras, but is not a reliable method of comparison.                                                      ...

Read Story

25 September, 2020

The Blackmagic URSA Mini Pro 12K just got even better

This week Blackmagic Design released a new firmware for its Ursa Mini Pro 12K camera that gives it new frame rates.                                  ...

Read Story

24 September, 2020

Canon C70: A new 'baby' cinema camera with 4K up to 120fps

Canon has expanded its Cinema EOS line of video cameras with the introduction of the EOS C70 4K Digital Cinema Camera.                              ...

Read Story