Imagine Communications, itself recently created out of the old Harris Broadcast by venture capitalist owners The Gores Group, has just acquired Digital Rapids in an NAB that’s increasingly resembling a particularly turbulent episode of Game of Thrones.
Here’s the statement:
“Imagine Communications is laser-focused on leading the industry to a future defined by IP, software, the cloud and TV Everywhere, with an architecture vision for delivering and monetising multiscreen content,” said Charlie Vogt, CEO of Imagine Communications. “We have made major investments in developing our TV Everywhere portfolio, MediaCentral platform, and MultiService SDN frameworks to deliver service-oriented, software-based architectures for our customers. The addition of Digital Rapids’ advancements in software-based workflow management and transcoding strategically complements our pillars of innovation and rounds out our capabilities. Additionally, their expert team, which is based just miles from our Development Center in Toronto, brings a rich history in pioneering software solutions for high-end media processing applications that strengthens our TV Everywhere business and company.”
The ides is that Digital Rapids’ software-based workflow management, transcoding and encoding solutions will integrate with Imagine Communications’ existing mezzanine quality origination encoding, adaptive bit rate (ABR) transcoding technology and content delivery network software to create an end-to-end, TV Everywhere solution for optimised file-based and live video stream distribution across a variety of platforms.