We're going to take a much closer look at this very soon, but I wanted to quickly bring you my first impressions.
This is an important camera. It's unique. It's not like anything else. It brings a cinematic film-making capability to more people than any other camera in history. There's no doubt about it: it's exciting.
There's also no doubt that this is a quality product. Apple taught the world how to do packaging right, and Blackmagic have adopted their approach with simple, thoughtful presentation. Once you've mastered the intellectual challenge of opening the box, you're in no doubt that this is a serious camera.
Take a look at the camera outside the box on the next page.