RedShark News

10 May

YouTube launching paid channels

  • Written by 
YouTube launch paid subscriptions YouTube launch paid subscriptions YouTube/Redshark

Is this another nail in the coffin for Broadcast TV? YouTube has announced a pilot program which will allow channels to work on a paid subscription basis 

 Since 2007 YouTube has given people the option to "monetize" their content by adding advertising either before the clip or as a text overlay. By some estimates Psy's "Gangnam Style" video which has now racked up more than 1.5 Billion views on YouTube has earned the South Korean popstar more than $8 million dollars from YouTube fees alone. 

Today YouTube are launching a pilot program to take this a step further, a small group of YouTube partners are launching 53 paid channels, with subscription fees starting at $0.99 per month. 
Every channel has a 14-day free trial, and many offer discounted yearly rates. For example, Sesame Street will be offering full episodes on their paid channel when it launches. Once you have subscribed to a channel from your YouTube account you will be able to watch them on your computer, tablet, phone or Smart TV. You can see a list of the currently available channels here.

This is just the beginning...

But as YouTube say on their blog: "This is just the beginning. We'll be rolling paid channels out more broadly in the coming weeks as a self-service feature for qualifying partners. And as new channels appear, we'll be making sure you can discover them, just as we've been helping you find and subscribe to all the channels you love across YouTube. Just as the partner program empowered creators to take their channels to the next level, we look forward to seeing how this great community of creators moves ahead with a new way to reach the fan communities that made their channels a hit. You'll be hearing more from us, and them, as we get creator and user feedback and build out this exciting offering."

So YouTube is going to be joining Netflix, Amazon, Hulu etc as yet another source of Television, with content tightly targeted to particular viewers. There is a lot of content on YouTube that would never make it onto Broadcast Schedules but it has a strong viewer base. By allowing users to create subscription channels YouTube is giving people the tools to make money out of that viewer base in a more consistent way and invest that money in creating more content. Of course, they will take their cut too, but they provide the mechanism to deliver and promote the content.


SIGN IN TO ADD A COMMENT:

 

 

Not registered? Sign up now

Lost your password?

  • Key of course is whether the channels are worth paying for. My quick purview shows them to be very niche, No fault in that though,

    I did a quick look at their horror channel and what I saw looked no better than the one and two star movies available on Netflix. Worse still is that there was no clear user ratings on each file to determine what previous viewers thought of the movies.

    While the concept is good, it has its best chance of competing when there's good professional content either specific created for/by them (e.g. House of Cards) or acquiring good outside created content.

    Netflix looks to be an eventual competitor to HBO. Nothing on YouTube indicates anything close to that.

    0 Like
Neil Roberts

I started out as a Video Tape Editor in the 1980’s and was one of the first editors to embrace non-linear editing at the beginning of the 90’s

I then went on to work for Lightworks and was instrumental in the development of their Heavyworks and Newsworks systems, sharing in the Technical Emmy that was awarded to the Heavyworks system.

After Lightworks I moved to Discreet logic (now part of Autodesk) where I was the European product specialist for Smoke and Fire.

I am an accredited Smoke trainer and an Independent Certified Expert for Sony.

I am available for Smoke training so if you are interested drop me a line at Neilr@btinternet.com

EditShare 2014 © All rights reserved. EditShare Logo

Top Desktop version

music Are you sure that you want to switch to desktop version?