Sony has won the race to be the first company to roll out C2PA-compliant video authenticity, albeit just for news organizations initially, and is expanding the system to other cameras over the next few months.
Sony has extended its C2PA (Coalition for Content Provenance and Authenticity) compliant verification technology to a broader lineup of cameras. What's more, it has announced the next stage of its Camera Authenticity Solution will support the verification of video.
This is a significant moment in the battle against fake news and AI slop. Launching as a paid service initially for news organizations, the system verifies that video content was captured by an actual camera and not generated by AI or another means. It also uses proprietary metadata, including 3D depth information from the camera, to accurately confirm that videos depict real subjects.
A trim function enables quick verification of specific video segments while preserving authenticity signatures, making it work efficiently for large video files. The company's cloud-based collaboration platform, Ci Media Cloud, will also now display C2PA-compliant digital signature information, enhancing content authenticity for news.
The PXW-Z300 launched as the world’s first authenticity-ready camera for video this summer, and is now joined by Sony’s Alpha 1 II, Alpha 9 III, Cinema Line FX3 and FX30. The interchangeable-lens cameras Alpha 7R V, Alpha 7 IV, Alpha 1 are scheduled to be supported from November 2025 or later, and the Alpha 7S III is scheduled to be supported from 2026 onwards.