Sony caught the entire industry on the hop with their low list pricing for the recently-announced F5 and F55 4K-capable cameras, but now we're seeing the first street prices, and they are, of course, even lower!
Here's a couple of screenshots from Abel Cine, showing the F5 at $16,490 and the F55 at $28,990, compared to Sony's list prices of $19,400 for the F5 and $34,900 for the F55.