One of the highlights of Adobe MAX 2025's opening keynote was Dacia Sáenz's presentation on the latest and greatest tools in Adobe Premiere Pro. As she puts it, "Buckle up, boos."
First, we'll let Deepa Subramaniam, Vice President, Product Marketing for Creative Professionals, who anchored a good proportion of the keynote, set the scene.
"We've been busy the last year and a half making Premiere a fundamentally better application, and our most recent release is the fastest and most stable version ever," she says. The effort has been mainly targeted at solving real-world workflow problems directly on the Premiere timeline with the goal to give editors time back during the editing process.
AI is, of course, a part of that when and where it makes sense in the workflow. "These updates streamline editing and post-production and help teams deliver higher quality content more effectively," she continues. She then introduces Dacia Sáenz, "To show you the power of what you can create with our pro video and audio ecosystem right at your fingertips."
You can watch Dacia's typically entertaining presentation below. And below that we've written a quick summary.
"All right! Buckle up, boos. We're going on a creative adventure across Premiere and Firefly," she starts, before diving straight into a demonstration of Media Intelligence. This is the new AI search system that instantly finds and previews related clips, audio, and metadata across projects. It can narrow results down semantically — for example, “dogs on skateboards” — and automatically build a rough cut from selected results.
"No more digging around the Project panel bleary-eyed at 3 a.m," she says. "Instead, I just type in ‘skateboards’ … and immediately I get this great overview of any related visual clips, audio, transcripts, metadata.
“I don’t just want skateboarders. I want dogs on a skateboard, of course, right? … Here are all my results refined now into this tiny adorableness.”
Next comes Auto Bleep, which automatically detects and censors profanities in transcripts and captions. Editors can even replace the standard bleep with any custom sound effect, from quacks to honks. And, of course, she's not about to pass up the opportunity to do that in front of an audience of thousands.
There's more, too, including Object Selection and Tracking, now in beta, which isolates subjects automatically in seconds without manual rotoscoping, and Generate Soundtrack, which does exactly what it says on the tin.
There's plenty more Premiere content from MAX 2025 to dive into online, with 17 dedicated sessions available on-demand. These cover everything from detailed looks at specific new features, to tips on editing in Premiere on iPhone, how to polish content for various different markets, and more. Check them all out here.
There are 118 on-demand sessions from MAX 2025 to watch — just play with the filters — covering pretty much everything that Adobe does. And it's also worth scrolling down to the bottom of the Adobe Events page, which hosts edits of some of the longer sessions from the event. All in all, there's certainly enough to keep you occupied until it's time to get preparing for Adobe Summit 2026 in Las Vegas in April next year!