Adobe Disney AI alliance and Google partnership

Adobe is now Disney’s Official AI Innovation Partner, with custom Firefly Foundry models at the core. It has also deepened its Google partnership.

Adobe has announced two partnerships at MAX 2026 with Disney and Google that between them cover both ends of its AI strategy: bespoke models for a major studio, and a wider choice of off-the-shelf models for everyone else.

Disney: custom models and early access

On Monday, Adobe and The Walt Disney Company announced a multi-year strategic alliance that makes Adobe an Official AI Innovation Partner of Disney. Adobe will give Disney early access to Firefly, Firefly Foundry, Premiere, and Photoshop, along with dedicated engineering and research resources to support the Disney production pipeline.

The centerpiece of the deal is Firefly Foundry, Adobe’s service for proprietary models. Disney will work with Adobe on generative models tailored to its properties, trained on character attributes, environments, and visual styles. Walt Disney Imagineering Research & Development is already using it in the theme park pipeline, with a sketch-to-image model that turns hand-drawn concepts into rendered 2D concept art, and a custom image model that generates franchise-accurate assets.

There’s further integration across other parts of the sprawling Disney empire too, but perhaps what makes this most interesting is Disney’s track record with AI. The House of Mouse inked a high-profile deal with OpenAI that tanked when OpenAI pulled the plug on its Sora video app. It will have searched very carefully before putting its eggs into the AI basket once more, and getting Disney on board is a definite feather in Adobe’s cap.

Google: models in, tools out

Then, on Tuesday, Adobe and Google announced an expanded partnership running in both directions. Google’s latest image and video models will continue to reach Firefly, Photoshop, Express, and Premiere, with Gemini Omni, Veo, and Nano Banana already available to customers. Gemini models will also help power AI features in Acrobat.

In the other direction, Acrobat will come to Google Workspace through Drive and Gmail, Adobe’s connectors in Gemini and Gemini Enterprise will expand to include Acrobat and more creative tools, and Adobe’s creative tools will arrive in Google Search’s AI Mode. Adobe and Google DeepMind will also explore a customized Google image model for Photoshop that could allow near-real-time prompt edits with a choice of variants.