08 Jan 2019

Now you can buy a TV in a shop, roll it up and take it home with you. LG's Signature Rollable TV.

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LG Signature Rollable TV LG Signature Rollable TV LG

This is definitely something you couldn't do with an old CRT television: roll it up and take it home with you. It's here at last, as a product

 There are two ultimate abilities of a TV that so far only OLED technology has brought us. One is Wallpaper TV, already debuted by LG. screens are so thin that they can literally behave like a sheet of paper with virtually no thickness at all - and they're so light that they're attached to the wall with a magnet. 

The other is a TV that you can roll up. This is now a product. It's pretty remarkable, although the effect, for me, is lessened somewhat by the rather bulky-looking box that you have to roll it up into. 

LG OLED TV R Full 02.jpg

LG Rollable TV in Full Mode

It's a high-spec with all the picture goodness that you'd expect, including AI, although it's not clear whether this is used for upscaling like Samsung in its 8K TVs.  Essentially it has three modes: fully unrolled - just like a normal TV; Line mode, where just a small strip is visible, which can show brief headlines, weather reports or just a clock, and Zero View, where the whole thing nestles in the base. 

I think it's an incredible concept, and technology at its most impressive (imagine doing this with a plasma screen!) but I think the product concept needs developing, because it's hard to miss the rather big box and the obvious reaction from people who don't know what it is, which is likely to be "Why is that box there?". Meanwhile, as this picture shows, it's ideal for all of our readers who have a stunning view of the ocean from their bed, which until now, has been obscured by their TV. 

LG OLED TV R Line 01.jpg

LG Rollable TV in Line Mode

Seriously: well done to LG. This is really clever, and I certainly don't underestimate the work that's gone into this. And it may even become the default for TVs in the future. Imagine reading this ten years ago. It would have seemed like extreme science fiction. 

David Shapton

David is the Editor In Chief of RedShark Publications. He's been a professional columnist and author since 1998, when he started writing for the European Music Technology magazine Sound on Sound. David has worked with professional digital audio and video for the last 25 years.

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