15 Oct 2012

This will change the way you see the future

  • Written by 
Lilly Pond Lilly Pond David Shapton


"We are living in an extended period of rapid change". There’s nothing particularly stand-out about that unremarkable sentence, until you start to think about what it really means. And then it starts to look quite strange.

That’s because rapid change normally happens over very short periods, not long ones. Think of an explosion, or a balloon bursting. Think of two cars colliding. You typically get a massive, sudden change of state, a release of energy, and then everything settles down to a new equilibrium.

But there’s something very different about the time we live in. You may not see it in the landscapes, rivers, sunsets or fauna that look the same to us as they always have, but, if you look at the layers of technology that surround us, it’s there, picking up speed, even as you read this.

We can only imagine

Rapid change is here to stay. But we’re only just starting to realise it, and we can only imagine what the consequences will be.

Here’s just one example.

Nine years ago I bought a 2GB USB memory stick for nearly $1000. Last year, I bought some Flash memory (an SSD) with 128 times that capacity for the same price. That’s a 128 times improvement in well under a decade.  But wait, there’s more! That price included a Macbook Air: a laptop that fits into a manilla envelope, can edit HD video and can be used as a wireless, worldwide videophone.

Here’s another.

While a typical national healthcare organisation has to send x-rays to consultants by snail mail (also in a manilla envelope), Facebook can upload 240,000 photos per minute from 1,000,000,000 (1Billion) users. The moment you take a picture, anywhere in the world, anyone - anywhere - can see it. And it’s a free service. With YouTube and a smartphone, you can broadcast to the entire globe, from the street. Any street. Admittedly you might not want an x-ray of your coccyx on your Facebook feed, but you can still be amazed at the discrepancy.

So why can Facebook and YouTube do so much better than the healthcare organisation? It’s because they  “get” it. They understand the nature of the change.


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David Shapton

David is the Editor In Chief of RedShark Publications. He's been a professional columnist and author since 1998, when he started writing for the European Music Technology magazine Sound on Sound. David has worked with professional digital audio and video for the last 25 years.

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