If you were asked to make a car commercial, and were told that you had unlimited funds, what would you do?
You'd probably do something like this. Some sources say that Daniel Craig was paid $1M for this commercial/product launch.
Worth every penny, if you ask us. Nice car, too.
By the way - during the "live" shot of Daniel Craig driving through New York, note the special light shining on his face from the dashboard. Because it would be a shame if you'd paid $1M and you couldn't see Mr Craig's expensive visage because it was a bit dark.