28 Mar 2018

These new features from Wipster could take the pain out of video analytics

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New flow and Pulse tools from Wipster  promise to make collaboration on video even easier New flow and Pulse tools from Wipster promise to make collaboration on video even easier Wipster


New Flow and Pulse tools from Wipster offer easy to view analytics and new project management tools

Wipster has long been at the forefront of video collaboration. In fact when it was introduced it was a revelation in terms of being able to work with video clients and to get instant feedback on edits.

Today, there is a lot more competition out there. Not just from direct rivals such as Frame.io, but even from video sharing sites such as Vimeo, which now offer client versioning and commenting. So it is imperative for any given company to offer more incentives for using their services more than ever before.

One of the challenges of producing corporate and commercial video is not just in the editing itself, but actually measuring how well the video is performing. To this end Wipster has announced its new Flow and Pulse tools.

Among the features of Pulse is the ability to see realtime analytics as well as the new Healthscore feature, which looks at how audiences are responding to the video.

Healthscore allows collaborators to see at a glance via a simple colour coded target icon how well the video is performing in terms of views, duration, and engagement. Flow, on the other hand, allows potentially complex or multiple projects to be grouped automatically into actionable tasks based upon client feedback.

One of the great things about the new features is that videos can be published to multiple places and analytic overviews can be gathered from them all at once, saving a lot of time having to gather data from a lotr of seperate places.

Wipster's full press release follows on the next page.

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Simon Wyndham

Simon Wyndham is Deputy Editor of RedShark News, a professional cameraman and video producer of 20 odd years. With a background in indy feature making, he has been writing camera reviews and tech articles for as long as he can remember. When he isn't producing bread and butter corporate videos he can be found hucking the gnar on rivers whitewater kayaking and adventure sports filming.

Website: www.5ep.co.uk

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